Claxson Interactive (NASDAQ:XSON)
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Microsoft's New Version of Windows Media Player Will Use Video
Content From Claxson's ESDC Digital Platform
Claxson will be the only provider of video content for Microsoft's WMP 10 in
Latin America
SAO PAULO, Brazil, Oct. 28 /PRNewswire-FirstCall/ -- Claxson, a multimedia
company providing branded entertainment content targeted to Spanish and
Portuguese speakers around the world, signed an agreement with Microsoft, world
leader in software development, to provide broadband content to its Windows
Media Player 10 (WMP 10), the new Windows Media Player version launched
worldwide recently.
Through this agreement, Claxson will become the only provider of video content
for Microsoft's new product in Latin America. Starting in November, WMP 10
will now offer in DVD quality (high definition -- 1 MBPS) the best programming
from Claxson's pay television channels (such as Infinito, Fashion TV and
Utilisima), as well as a Reuters news channel.
This project uses the El Sitio Digital Channel (ESDC) broadband platform, which
was created by Claxson and has been the leader in its field in Latin America
since 2001. ESDC is the only entertainment platform geared towards
distribution and sale of broadband content. It includes direct marketing tools,
audio and video administrators, text, images and 3D, allowing companies to
design, implement and manage Internet applications quickly, efficiently and at
a low cost. The companies that are currently using ESDC services include
FiberTel in Argentina and Brasil Telecom in Brazil, as well as Claxson's pay
television channels, and Claxson's broadcast TV network Chilevision and its
leading radio group in Chile.
Roberto Cibrian, senior vice president of Claxson's Broadband and Internet
Division, said, "It's an honor to participate in the international launch of
the new version of a popular and successful product such as Microsoft's Windows
Media Player. By providing technology and video programming from our ESDC
platform, we are providing Microsoft with a leading proprietary technology for
the entire region. It's an effective solution that will satisfy their needs."
Marcos Galassi, NexTVision's CEO and responsible for the digital distribution
of Claxson's programming and ESDC technology in Brazil, said that "by including
the programming and technology offered by ESDC in the new Windows Media 10, we
are creating a unique precedent in the Brazilian market, since we will be
providing a better quality experience and Premium content to all Windows Media
users in our country."
According to the agreement, ESDC will provide Microsoft with technology and
video content for the new Windows Media Player 10, which will be made
available, individually or in packages, through an electronic licensing system
created by Paypal, one of the most respected electronic payment systems in the
world.
Claxson's programming will be renewed every month. At first there will be 10
hours a month in Spanish and Portuguese. Very soon, the programming will also
include Retro channel's classic movies. The content available at the launch of
Windows Media Player 10 includes:
Infinito:
* Disparen contra Garzon
* Argentina, santuario nazi
* Atentado a las Torres Gemelas
* Tarot, la rueda de la vida
* Flores y plantas que curan
* Ser Indigo
* Combo Ovni #1
* Pasion y misterio: Gato encerrado
* Tratamientos alternativos de sanacion
* Brasilia
* ¿Quien mato a PC Farias?
* Hackers: los piratas de la red
* Jack el destripador
* La exportacion de la macumba
* Umbanda: la religion que nacio en Brasil
* Varginha, el Roswell brasileño
* Cronica de ovnis: Brasil
* El camino de Santiago, con Paulo Coelho
* Rituales satanicos
Fashion TV:
* Making of ... Julieta Prandi en la isla de Caras
* Making of ... Pampita Ardonhain y Florencia Gomez Cordoba en Punta del
Este
* Un dia con ... Sofia Zamolo en Paris
* Un dia con ... Nicole Newman en Nueva York
* Un dia con ... Geraldine Newman en Miami
* Un dia con ... Dolores Barreiro
* FTV Beach #1 y #2
Utilisima:
* Velas
* Jabones
* Papel Mache
* Modelado en porcelana fria
* Pintura sobre tela
* Panaderia en casa
* Tecnicas de vitreaux
* Fragancias
* Tecnicas de cocina para trabajar el chocolate y el caramelo
About Claxson's Broadband and Internet Division
The Broadband and Internet Division groups all of Claxson's broadband and
Internet properties. ESDC is the leader in the broadband sector and it is the
first intelligent multimedia platform, developed by Claxson, to serve the
Iberoamerican Internet market in the region.
This unit also includes all of Claxson's online contents and interactive
marketing tools, all grouped under the brand El Sitio.com, as well as its pay
television sites, Space, Retro, I.Sat, Infinito, FTV, MuchMusic, HTV, Venus and
Playboy TV and its interactive formats and on-line versions of the radio
stations of the Broadcasting division.
The Division also operates in conjunction with AOL, the paid version of
Cupido.Net, one of the most popular dating services on the Internet.
DATASOURCE: Claxson Interactive Group, Inc.
CONTACT: Alfredo Richard, Communications of Claxson, +1-305-894-3588,
Web site: http://www.claxson.com/