WebSideStory Announces Analytics-Driven Web Content Management

WebSideStory Publish 4.0 Enables Marketers to Automatically Drive Web Site Content Placement Based on Web Metrics From HBX Analytics 


SAN DIEGO, Nov. 15  /PRNewswire-FirstCall/ -- WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of digital marketing and analytics solutions, today announced the launch of WebSideStory Publish 4.0, an on-demand web content management solution that enables marketers to automatically drive web site content placement based on visitor behavior captured in HBX Analytics.  This integrated capability allows marketers to easily display the most popular and engaging content possible, thereby increasing visitor loyalty, web site stickiness, customer satisfaction, and even lead generation.  For example, marketers can show the most popular downloads on a site, as opposed to an alphabetical list, or make sure that top customer support questions, product details or sales tools are updated in real time based on the "wisdom of the crowd," or measures of popularity, such as most requested pages.  As an on-demand, web-based solution, WebSideStory Publish 4.0 puts control of web site content in the hands of the content owners themselves, freeing valuable IT resources for other projects.  With the launch, WebSideStory completes the integration between the different components of its industry leading, on-demand digital marketing suite, including web analytics (HBX), site search, web content management and keyword bid management.  This suite provides a unique differentiation over traditional point solution web analytics providers, and allows marketers to engage in a new era of online marketing optimization.

"WebSideStory Publish has enabled us to be much more responsive to web site visitors, and has helped us more than double our online leads," said Dario Priolo, Executive Vice President of Miller Heiman, a leader in sales performance products.  "We anticipate even better results using this new capability to automatically drive content placement based on web site user behavior.  This type of innovation and synergy between products is one of the reasons we selected WebSideStory."

Analytics-driven content, which leverages the company's comprehensive suite of documented APIs (application programming interfaces) and web services, is just one of the innovative new capabilities within WebSideStory Publish 4.0. Other highlights include:

  *  Integrating Content From External Sources - In keeping with
     WebSideStory's industry leading Web 2.0 capabilities, WebSideStory
     Publish 4.0 enables marketers to easily integrate content from other
     sources into their site, including RSS feeds, database information,
     news articles and data from mapping services.

  *  PHP-based Templating System - Using enhanced scripting capabilities
     that leverage one of the most popular programming languages on the web,
     WebSideStory Publish 4.0 allows for much more sophisticated content
     creation.  In addition to enabling analytics-driven content, this new
     system can automatically build a site map, generate site navigation
     based on the architecture of a site, or make sure content meets certain
     criteria, such as requiring FAQs to end in question marks.

  *  Automatically Generate HBX Analytics Tags for Easy Analysis - When a
     new page is created in WebSideStory Publish 4.0, an HBX web analytics
     tag will automatically be customized and installed, providing for easy
     implementation and analysis.

  *  New and Familiar User Interface - WebSideStory has a new interface that
     enables online marketers who utilize multiple applications in the
     WebSideStory Suite to work in a familiar application environment with a
     common look and feel.



"WebSideStory Publish has been a critical part of our web site operations for a number of years," said Bill Benz, Vice President of Sales and Marketing for J. & W. Seligman & Co., a financial services company.  "It has not only empowered our business users, but enabled our IT staff to devote more resources to core competencies.  Most important, it has allowed us to provide a more engaging experience for our visitors and internal customers."

"WebSideStory Publish 4.0 marks the latest in a series of important innovations in the web analytics and digital marketing industry," said Steve Kusmer, Senior Vice President and General Manager of WebSideStory's Search and Content Solutions unit.  "Web analytics-driven content enables businesses to provide a much more robust and engaging visitor experience.  It also exemplifies the tremendous synergies that exist between our products."

Last month, WebSideStory announced Active Browsing, an industry first and patent-pending capability that enables companies to easily integrate Ajax into their site search results for improved speed and customer interactivity.  In April 2006, WebSideStory launched WebSideStory Search 4.0 with Active Ranking, another patent-pending capability that enables marketers to automatically drive site search results based on web site visitor behavior.  For more information on WebSideStory Publish 4.0, please visit http://www.websidestory.com/.

About WebSideStory, Inc.

Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations.  Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management.  WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software.  WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands.  For more information, contact WebSideStory. Voice: 858.546.0040. Fax: [phone]. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/.  WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc.  Visual Sciences is a registered trademark of Visual Sciences, LLC. Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements.  You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved.  Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business, including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with the company's indebtedness; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q.  Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release.  All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. 

DATASOURCE: WebSideStory, Inc.



CONTACT:  Erik Bratt of WebSideStory, Inc., [phone], ext. 365,





Web site:  http://www.websidestory.com/ 

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