The Venetian Deploys WebSideStory's HBX Analytics to Increase Online Room Reservations and Ticket Sales

Multimedia Tracking, Campaign Analysis and Customer Service Cited as Key Factors in Selecting Award-Winning Analytics Solution 


SAN DIEGO, Sept. 19  /PRNewswire-FirstCall/ -- WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of digital marketing and analytics solutions, today announced that The Venetian, one of Las Vegas' premier luxury resort hotels and casinos, has selected its on-demand web analytics solution, HBX Analytics, to help generate more room reservations and tickets sales via its web site (http://www.venetian.com/).  The Venetian, operated by the Las Vegas Sands Corp., decided to upgrade its web analytics solution as part of a major new online initiative designed to improve the customer experience and increase revenue.  It selected WebSideStory following an extensive review of several major web analytics vendors.  WebSideStory rose to the top of the list for several reasons, including its detailed marketing campaign analysis, multimedia tracking capabilities, and proven customer support, including professional services.  Another consideration was WebSideStory's support for Unicode characters, which enables clients to accurately measure web site usage in European and Asian languages.  The Venetian recently opened a sister property in Macau, a territory in southern China, and will soon have a Chinese language web site to support.

"WebSideStory impressed us right from the start," said Rom Hendler, Vice President of Strategic Marketing for The Venetian.  "They understood our business model and had what we felt was the best customer support model.  They also had the in-depth product functionality needed to support our new online initiatives both in the U.S. and overseas.  We look forward to working with them and providing the best possible online experience for our customers."

With the addition of The Venetian, WebSideStory adds to its growing list of travel and entertainment clients, including major hotel chains, airlines, cruise lines and entertainment properties.  Last month, WebSideStory announced the signing of another major Las Vegas hotel and casino, the Wynn Las Vegas.

"The Venetian is one of Las Vegas' premier destination resorts and a great addition to our growing portfolio of travel clients," said Pelin Wood, Vice President of Marketing for WebSideStory.  "Our innovation powers Web 2.0 content and applications and our customers and their customers are the big winners. We are excited to work with The Venetian and its new sister property in Macau to achieve better results online."

  For more information, please visit http://www.websidestory.com/.

  About WebSideStory, Inc.


Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations.  Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management.  WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software.  WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands.  For more information, contact WebSideStory. Voice: 858.546.0040.  Fax: [phone].  Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121.  Web site: http://www.websidestory.com/.  WebSideStory and HBX are among the trademarks or registered trademarks owned by WebSideStory, Inc.  Visual Sciences is a registered trademark of Visual Sciences, LLC.  Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements.  You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved.  Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business, including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with the company's indebtedness; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release.  All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. 

DATASOURCE: WebSideStory, Inc.



CONTACT:  Erik Bratt of WebSideStory, Inc., [phone], ext. 365,





Web site:  http://www.venetian.com/ 

Web site:  http://www.websidestory.com/ 

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