WestPoint Stevens Announces Chillingworth/Radding as New Agency for Advertising and Brand Building

WestPoint Stevens Announces Chillingworth/Radding as New Agency for Advertising
and Brand Building 


WEST POINT, Ga., Dec. 16  /PRNewswire-FirstCall/ -- WestPoint Stevens  (BULLETIN
BOARD: WSPT)  ( http://www.westpointstevens.com/ ) announced today that the
Company has retained the agency Chillingworth/Radding (
http://www.chillradd.com/ ) for advertising, media placement and brand
development effective immediately.

New York-based Chillingworth/Radding is a full-service advertising agency and
already counts among its clients in fashion and home furnishings such prominent
clients as Supima Cotton, Brunschwig & Fils, All-Clad Cookware, Artistic Tile,
Carolee Jewelry, Emerilware by Emeril Lagasse, Garanimals, Pantone Color System,
and Waterford Crystal, as well as Maples Rugs, which produces bath and accent
rugs under license for WestPoint Stevens. Agency principals are Phyllis
Chillingworth and Stephen Radding.

"Chillingworth/Radding brings a unique perspective to WestPoint Stevens. In
business for 23 years, this agency has more applicable in-depth experience in
the home furnishings/textiles categories than practically any other agency,"
said WestPoint Stevens Bed and Bath Division President Robert B. Dale. "They
will work with WestPoint Stevens to unify our creative vision -- advertising,
packaging, and both showroom and retail presentation -- and will focus on
further strengthening our range of renowned brands such as Martex(R) and Grand
Patrician(R)."

"We're very excited to be affiliated with WestPoint Stevens," said Steve
Radding, President, Chillingworth/Radding. "Our clients come to us for branding
campaigns that combine strong concepts with beautiful fashion imagery.  This
approach has yielded great results for many clients we have worked with over the
years."

WestPoint Stevens Inc. is the nation's premier home fashions consumer products
marketing company, with a wide range of bed linens, towels, blankets, comforters
and accessories marketed under the well-known brand names GRAND PATRICIAN,
PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, STEVENS, LADY PEPPERELL,
SEDUCTION, VELLUX and CHATHAM -- all registered trademarks owned by WestPoint
Stevens Inc. and its subsidiaries -- and under licensed brands including RALPH
LAUREN HOME, DISNEY HOME, GLYNDA TURLEY and SIMMONS BEAUTYREST. WestPoint
Stevens is also a manufacturer of the MARTHA STEWART and JOE BOXER bed and bath
lines. WestPoint Stevens can be found on the World Wide Web at
http://www.westpointstevens.com/ .

   Contact: Stephen Radding            Lorraine D. Miller, CFA
            President                  Sr. VP - Investor Relations
            Chillingworth/Radding      WestPoint Stevens
            212.674.4700               404.378.0491


DATASOURCE: WestPoint Stevens



CONTACT: Stephen Radding, President of Chillingworth-Radding,

[phone]; or Lorraine D. Miller, CFA, Sr. VP - Investor Relations of

WestPoint Stevens, [phone]



Web site:  http://www.westpointstevens.com/

http://www.chillradd.com/ 

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