Wellstone Filters Preparing to Market in European Union

Wellstone Filters Preparing to Market in European Union 


DURHAM, N.C., November 15  /PRNewswire-FirstCall/ -- Wellstone Filters
(OTC:WLSF) (BULLETIN BOARD: WLSF)  announced today that following the award of
its patents in the European Union, Wellstone is advancing its marketing plans
in the countries of the European Union. The three largest markets in the EU are
Germany with about 150 billion cigarettes sold per year, Italy with 102 billion
and Spain 90 billion.  Historically the multinational cigarette companies have
dominated the EU market. Wellstone believes that the European Union is
following, with a few years' delay, the US trend toward off brands and discount
pricing. Wellstone intends to constitute the crest of this marketing wave in
the European Union with a full flavor cigarette to satisfy not only European
tastes but also European safety regulations.  In addition, menthol and "light"
taste cigarettes will be marketed.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20041115/NYM228 )

Wellstone has designed special packaging for the EU, with the appropriate
regulatory language to be added.

As a result of the phase-in of the EU's 2001 directive on tobacco products,
tar, nicotine and carbon monoxide levels are limited to 10mg, 1mg and 10mg,
respectively. Wellstone believes that its new full flavor cigarette will be
able to come well under these levels.

In the EU the use of descriptors such as "light" and "mild" in cigarette
advertising are banned as deceptive. In the US, about 82% of cigarettes are
marketed as "light" or "low tar." Numerous scientific studies have shown that
light cigarettes are as problematic as to health issues as regular cigarettes,
because smokers compensate by smoking light cigarettes more frequently or
inhaling more deeply, or by unconsciously circumventing the filter ventilation
holes which enable the cigarette to receive lower tar, nicotine and carbon
monoxide ratings on testing equipment. Wellstone's proprietary filter aims to
provide better taste while filtering certain carcinogens, with the goal of
reducing overall ingestion of carcinogens and consequent smoking deaths.

Wellstone believes that its patented filter formulation removes tars and
certain carcinogens, while providing better taste. However, any claim as to the
benefit of any Wellstone cigarette to be sold will be made within the
parameters prescribed by the Federal Trade Commission. Wellstone emphasizes
that NO cigarette is safe. This corporate communication by Wellstone is not
intended to induce any person to purchase future Wellstone tobacco products.

ABOUT THE COMPANY

Wellstone Filters, Inc. has developed and patented filter material that removes
certain carcinogens and other toxins produced when tobacco is smoked -- without
removing the compounds thought to be associated with the pleasurable effects of
smoking. Wellstone seeks to promote material for cigarette filters that will
enable cigarette manufacturers to provide consumers with an equally enjoyable
cigarette with substantially fewer carcinogens.

For more information, please see http://www.wellstonefilters.com/ or call
Investor relations at 303-620-9194.

In addition, all current shareholders, and interested parties should sign into
our private Corporate Guest Book, http://www.corporateguestbook.com/?WLSF to
receive timely updates and information on any future developments as they
happen.

Note: Except for the historical information contained herein, this new release
contains forward-looking statements that involve substantial risks and
uncertainties. Among the factors that could cause actual results or timelines
to differ materially are risks associated with research and clinical
development, regulatory approvals, supply capabilities and reliance on third-
party manufacturers, product commercialization, competition, litigation, and
the other risk factors listed from time to time in reports filed by Wellstone
with the Securities and Exchange Commission, including but not limited to risks
described under the caption "Important Factors That May Affect Our Business,
Our Results of Operation and Our Stock Price." The forward-looking statements
contained in this news release represent judgments of the management of
Wellstone as of the date of this release. Wellstone and its managers and agents
undertake no obligation to publicly update any forward- looking statements. 

http://www.newscom.com/cgi-bin/prnh/20041115/NYM228



DATASOURCE: Wellstone Filters



CONTACT: Investor Relations of Wellstone Filters, [phone] 



Web site:  http://www.wellstonefilters.com/

http://www.corporateguestbook.com/?WLSF 

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