Weight Loss Forever (NASDAQ:WLFI)
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WLFI Releases Review of 2004 Strategic Progress
HEATHROW, Fla., June 2 /PRNewswire-FirstCall/ -- Weight Loss Forever
International (OTC:WLFI) (BULLETIN BOARD: WLFI) announced it is releasing a
six-month review of its WLFI 2004 Strategic Marketing Program. WLFI has
scheduled a formal board meeting next week to assess the company's progress for
the first six months into its strategic plan. Implemented in December of 2003
the expansion strategy is based on six areas: Increasing Clinic Revenues,
Franchising, Platinum Area Developers, E-Commerce Promotion and Marketing,
Co-Branding Ventures, and Acquisitions. (See:
http://www.beverlyhillsweightloss.com/2004PathsForGrowth.htm).
"We are very pleased overall with our performance in five of the six critical
paths targeted for corporate expansion," detailed WLFI CEO Michael D'Apolito.
The review cites one area -- Acquisitions -- that performance has not met
initial expectations. "Each of the four WLFI divisions have focused on what
they do best -- be leaders in their respective market arenas. The WLFI board is
very confident that 2004 will continue to set new company benchmarks. This is a
great year to be part of the WLFI organization."
Six Month Milestones Include:
Increasing Center Revenues:
-- Beverly Hills added line of specially formulated products for women
age 40 - 55.
-- Weight Loss Forever held its annual convention with sales training
sessions and product presentations to increase per clinic revenue.
Franchising:
-- Beverly Hills Weight Loss and Wellness opened its first clinic in
Central Florida.
-- Opened additional clinics in South Florida.
-- Opened its fifth Beverly Hills clinic in Virginia Beach, Virginia.
-- Weight Loss Forever increased the number of franchises by 22%.
Platinum Area Developer Agreements:
-- Signed a "Platinum Area Developer" agreement for upper New York State.
-- Signed a "Platinum Area Developer" agreement for Central Florida.
-- Signed a "Platinum Area Developer" agreement for Maricopa County,
Arizona
-- Several new agreements are being negotiated at this time.
Electronic Commerce:
-- http://www.beverlyhillsweightloss.com/ launched and is now receiving
requests for product and franchise information via the Internet
-- http://www.beverlyhillsweightloss.com/ experienced 57,000 hits in its
first week of operation.
-- http://www.wlf.com/ experiences several thousand hits per month
-- http://www.tammyphillipsfitness.com/ comprehensive website in
development
Co-Branding Ventures:
Beverly Hills Nutrimarts(R)
-- Formed a new division, Beverly Hills Nutritional Services(R), to
penetrate the vast U.S. market of over 3600 health clubs and gyms.
-- Opened test facilities in two south Florida Gold's Gyms.
-- Entered Co-Branding Venture With Lady of America.
Tammy Phillips Fitness:
-- WLFI forms Tammy Phillips Fitness Group LLC with Tammy Phillips
Fitness Boot Camps, a high impact fitness program in its fourth year
of operation.
-- Started a TPF Boot Camp expansion program into a minimum of nine new
markets.
-- Have signed forty-five (45) preliminary licensing agreements to date.
-- TPF Licensing Fee was increased from $2500 to $5000.
About WLFI
Weight Loss Forever International is a franchise management company currently
operating 46 centers under four brands, Weight Loss Forever(R), Beverly Hills
Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy
Phillips Fitness(R).
For WLFI Company and Franchising Information Contact:
Mr. Tim Murray at 1-866-244-9534 (WLFI)
or http://www.brokerelations.com/
http://www.beverlyhillsweightloss.com/NewsRel.php
http://www.wlf.com/
http://www.tammyphillipsfitness.com/
This release may contain forward-looking statements that involve risks and
uncertainties, including without limitation, acceptance of the company's
products, increased levels of competition, product and technological changes,
the company's dependence upon financing and third-party suppliers, and other
risks detailed from time to time in the company's federal filings, annual
report, offering memorandum, or prospectus. Specifications are subject to
change without notice.
DATASOURCE: Weight Loss Forever International
CONTACT: Tim Murray of Weight Loss Forever International,
+1-866-244-9534,
Web site: http://www.brokerelations.com/
http://www.beverlyhillsweightloss.com/NewsRel.php
http://www.wlf.com/
http://www.tammyphillipsfitness.com/