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Ultimate Franchise Systems, Inc. Targets New Segment For Growth
HEATHROW, Fla., July 1 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems,
Inc. (OTCBB: UFSY) today announced they will be focusing on developing or
acquiring brands in the smoothie or custom beverage segments. As part of
Ultimate's previously announced strategy of rolling out more innovative,
low-carb or nutritionally balanced products, they will be actively pursuing the
development of cold and hot beverage products that consumers are purchasing, in
many cases, as a "day-part" meal replacement, most typically lunch.
Christopher M. Swartz, CEO of Ultimate, stated, "We have been analyzing
products across all segments and "day-parts." We feel that an area where there
is perhaps the biggest opportunity for Ultimate to diversify our offerings
across all our brands is the "smoothie" segment. We know that through our
submarine sandwich, gourmet wraps or even our hamburger brands, there is
substantial demand for these products. We feel we can offer our customers a
product they currently are purchasing somewhere else and do so as part of a
larger strategy to deliver more products that are nutritionally balanced and
specifically lower than their counterparts in carbohydrates. While we are
actively developing these products, we are also very interested in acquiring
one or even multiple brands that are already established in this segment and
have successful units, franchised or company-owned. We believe that this
segment has legs and will be interested in developing a brand on a stand-alone
basis as well as branding these products in all of our locations."
Ultimate Franchise Systems, Inc. (OTC BB: UFSY) currently has investments in
approximately 589 franchised restaurants and 40 weight loss clinics in 30
states throughout the United States. These brands include Gator's Dockside
Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and
Grille, Sobik's Subs (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC
Pink Sheets: FFDG), Flamers Hamburgers, Westshore Pizza, Obee's Subs, New York
Burrito and Beverly Hills Weight Loss (OTCBB: WLFI) .
This press release may contain forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 or Section 21E of the Securities
and Exchange Act of 1934 and is subject to the safe harbor created by these
sections. Ultimate Franchise Systems, Inc. and Quality Restaurant Ventures,
Inc., assume no obligation to update the information contained in this press
release. Certain information included herein may contain statements that are
forward-looking, such as statements relating to plans for future expansion and
other business development activities as well as operating costs, capital
spending, financial sources and the effects of competition. Such
forward-looking information is subject to changes and variations which are not
reasonably predictable and which could significantly affect future results.
Accordingly, such results may differ from those expressed in any
forward-looking statements made by or on behalf of the Companies.
DATASOURCE: Ultimate Franchise Systems, Inc.
CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc.,
+1-407-333-8998
Web site: http://www.ufsi.net/