Whole Foods Market® Introduces 365 by Whole Foods Market™

Announces president of new smaller footprint, quality-meets-value stores opening in 2016

Whole Foods Market, Inc. (NASDAQ: WFM) today announced the name of its new streamlined, value-focused brand: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores will offer convenience and everyday low prices on natural and organic products that meet the company’s industry-leading quality standards.

Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company’s headquarters in Austin. Turnas has held various leadership positions on both the product and operations fronts, including president of the company’s North Atlantic Region, and most recently as president of its U.K. Region.

“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”

“For the past 37 years, we have built our company by leading with high quality standards and continuous innovation. We are now excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand,” Turnas said.

For more information, visit media.wfm.com or 365WFM.com.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 88,000 team members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 420 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.

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Whole Foods Market, Inc.Kate Lowery, [e-mail] Kelly, 201-567-2090 x [e-mail]