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Walgreens (NYSE:WAG) (NASDAQ:WAG) today introduced its new “Balance Rewards for healthy choices™” initiative to help participants modify behavior risk factors associated with the nation’s most urgent public health issues. This marks the first community pharmacy program that includes behavior change training based on noted psychologist Dr. B.J. Fogg’s methodology. The initiative, one of the pillars of Walgreens 81 million active member Balance® Rewards loyalty program, will incent adoption of healthy habits and reward those choices with Balance Rewards points.
To better support Balance Rewards participants to make healthy choices related to physical activity, smoking cessation and chronic disease management, select Walgreens pharmacists and Walgreens online Pharmacy Chat agents are receiving first-of-its-kind behavior change training led by Dr. Fogg. The training provides pharmacists and Walgreens online Pharmacy Chat agents with the knowledge and resources needed to provide wellness coaching using the Tiny Habits® method – Fogg’s approach to behavior change that encourages simple steps, or micro-habits, that lead to a healthier life.
“Adopting a consistently healthy action like practicing a balanced diet, exercising more or changing other lifestyle habits is typically not easy,” said Kermit Crawford, Walgreens president of pharmacy, health and wellness. “Through our Balance Rewards for healthy choices initiative, Walgreens encourages participants to adopt healthy actions with the added support and guidance of our pharmacists and Walgreens online Pharmacy Chat agents trained on Dr. Fogg’s Tiny Habits approach. This is a perfect fit for a community pharmacy based program in which our pharmacists have frequent contact with consumers.”
Fogg said, “Pharmacists are respected and trusted sources for ongoing support and can help people recognize that they’re succeeding on their health care journey with small steps. That feeling of making progress can help participants form healthy habits.”
To fuel the initiative, program members can earn Walgreens Balance Rewards loyalty program points by participating in various health-related programs and tracking progress toward a goal. The program makes this easy through the optional use of mobile devices and apps. Future program enhancements could include awarding points for adopting healthy eating habits.
Also, health plans and other payers will have the ability to define additional activities for their members to earn Balance Rewards points that help payers meet higher patient engagement, HEDIS and 5 Star goals.
Balance Rewards for healthy choices includes three key elements and a number of early initiatives, and it will expand over time.
Get Fit – exercise and activity
Manage Health – adopting healthy habits
Eat Right – a healthy, balanced diet
Click here to view or download additional resources related to Balance Rewards for healthy choices.
For more information about how to report and earn points on healthy activities and the complete terms and conditions of the program, please click here.
About Walgreens
As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, in communities across America, more than 8 million customers interact with Walgreens using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with online and mobile services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,215 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Take Care Health Systems is a Walgreens subsidiary that manages more than 400 in-store convenient care clinics throughout the country.
Cautionary Note Regarding Forward-Looking Statements. Statements in this release that are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as “plan,” “goal,” “expect,” “likely,” “forecast,” “would,” “could,” “should,” “can,” “will,” “project,” “intend,” “target,” “continue,” “sustain,” “believe,” “seek,” “estimate,” “anticipate,” “may,” “possible,” “assume,” variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and involve risks, assumptions and uncertainties, including those relating to our customer loyalty program, including its terms, timing, and effects, and those described in Item 1A (Risk Factors) of our most recent Form 10-K, which is incorporated herein by reference, and in other documents that we file or furnish with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they are made. Except to the extent required by law, Walgreens does not undertake, and expressly disclaims, any duty or obligation to update publicly any forward-looking statement after the initial distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.
WalgreensMailee Ua, 847-315-2141http://news.walgreens.com@WalgreensNewsfacebook.com/Walgreens
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