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VWPT Viewpoint (MM)

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Share Name Share Symbol Market Type
Viewpoint (MM) NASDAQ:VWPT NASDAQ Common Stock
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Warner Home Video Inc. Selects DG FastChannel and Unicast to Power Rich Media Ads

10/12/2007 1:00pm

PR Newswire (US)


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Exclusive Agreement to Leverage Unicast's 3D Video Cube for Upcoming DVD Releases DALLAS and NEW YORK, Dec. 10 /PRNewswire-FirstCall/ -- DG FastChannel(TM), Inc. (NASDAQ:DGIT), the leading provider of digital media services to the advertising and broadcast industries, and Viewpoint Corporation (NASDAQ:VWPT), a leading Internet marketing technology company, today announced they have reached an exclusive agreement to power Warner Bros. upcoming Premium Rich Media (PRM) ad campaigns. Warner Bros. will work with DG FastChannel and Unicast to promote new DVD releases for worldwide distribution in both traditional and online media channels. As part of the strategic agreement, DG FastChannel, Inc. will handle the television distribution of broadcast ads, and Unicast will create unique PRM interactive ads for this campaign. Warner Bros. will leverage the proprietary Unicast 3D Video Cube ad format to create a unique and immersive rich media ad campaign for several new DVD releases during the holiday gift giving season. The Unicast 3D Video Cube will be launched to promote the Blade Runner 5-Disc Ultimate Collector's Edition DVD release, as well as the highly anticipated Harry Potter DVD release among others. The Unicast rich media team will take movie trailers digitized by DG FastChannel to create interactive ads which will feature movie clips, sweepstakes, as well as an option to click to buy the DVD. These PRM ads will run both domestically and internationally across multiple publishers. "We have selected Unicast as our rich media partner to create immersive and interactive online ads for our customers," said Tom DeLuca, Vice President, Worldwide Interactive Marketing Warner Home Video. "Unicast was the best choice for us because of their cutting edge advertising technology. With DG FastChannel's digital media services, we can promote our products efficiently through both traditional and online media." "Warner Bros. has been a valued, long-term DG FastChannel client and we're delighted that the DG FastChannel-Unicast online product offering has been selected to promote the Harry Potter home video distribution," said Scott Ginsburg, Chairman and CEO of DG FastChannel. "DG FastChannel, has taken a number of initiatives to become a full service ad solutions company, and Warner Bros. selection of our technology for such an important advertising campaign is a validation of our strategy. We look forward to working with Tom DeLuca and the entire Warner Bros. team on this important endeavor." "We are excited and privileged to work with Tom and the entire Warner Home Video team, who are recognized leaders in the entertainment industry," said Patrick Vogt, CEO of Viewpoint. "Our successful partnership with DG FastChannel enables customers to better engage their audience on the Web with rich interactive features, and also provides valuable cost efficiencies as we repurpose creative content. The Warner Bros. team is truly a leader in creating powerful, consistent branding to touch customers across all media channels." About DG FastChannel, Inc. DG FastChannel (NASDAQ:DGIT) is the leading provider of next generation workflow solutions, digital media technology and delivery services to America's most esteemed brands. The Company's delivery network reaches over 21,000 television and radio stations, cable and TV networks, cable outlets and newspapers. DG FastChannel's service and proprietary product set are integrated to provide content providers, including brands and commercial production entities, news organizations, syndicated programmers, and video news release producers and broadcasters end-to-end digital solutions that maximize efficiency while reducing costs. DG FastChannel's advanced capabilities include online delivery of high-definition (HD) content, re- purposing of broadcast video for the Internet, management of digital assets, and ubiquitous satellite and Internet reach resulting in the industry's highest levels of reliability, speed and quality. For more information visit http://www.dgfastchannel.com/. Forward-Looking Statements This release contains forward-looking statements relating to the Company, including the expansion of its digital distribution network, the demand among certain clients for digital audio and video delivery services and its expectations for the proposed acquisition of the Point.360 advertising distribution operations, GTN and its strategic alliance with Viewpoint Corporation. These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to DG FastChannel's business are set forth in the Company's filings with the Securities and Exchange Commission. DG FastChannel assumes no obligation to publicly update or revise any forward-looking statements. ABOUT VIEWPOINT Viewpoint is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology and expertise in the creation, delivery and reporting of Premium Rich Media. Viewpoint's family of brands includes Unicast, the Online Advertising and Technology Group and Springbox, the Digital Marketing Solutions Group. Viewpoint's technology and online advertising solutions are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at http://www.viewpoint.com/. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright (C) 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, Springbox, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation. Press: Or Ann Charles Jay Kolbe Viewpoint Corporation Weber Shandwick 212-201-0800 212-445-8215 DATASOURCE: Viewpoint Corporation CONTACT: Ann Charles of Viewpoint Corporation, +1-212-201-0800, , or Jay Kolbe of Weber Shandwick, +1-212-445-8215 , for Viewpoint Corporation Web site: http://www.viewpoint.com/ http://www.dgfastchannel.com/

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