Morgan & Morgan Announces the Filing of Shareholder Class Actions Regarding the Vitacost.com, Inc. Buyout -- VITC

Morgan & Morgan announces that shareholder class actions have been filed against the Board of Directors of Vitacost.com, Inc. ("Vitacost" or the "Company") (Nasdaq:VITC) concerning the proposed acquisition of the Company by the Kroger Co. (KR). Under the terms of the definitive merger agreement, Vitacost stockholders will receive $8.00 in cash for each share of Vitacost common stock they own, valuing the transaction at approximately $280 million.

If you purchased Vitacost, and want more information about the Vitacost takeover lawsuit, please contact George Pressly, Esq. at 1(800) 631-6234 or email George at [e-mail]

The shareholder class actions concern whether the Vitacost Board of Directors breached its fiduciary duties to act in the best interest of Vitacost shareholders by agreeing to the proposed transaction and whether the proposed consideration adequately values the Company's common stock.

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CONTACT: Morgan & Morgan
         Peter Safirstein, Esq.
         28 West 44th Street
         Suite 2001
         New York, NY 10036
         1-800-631-6234
         [e-mail]