UPTREND Announces NASCAR Team Sponsorship

UPTREND Announces NASCAR Team Sponsorship 


SANTA MONICA, Calif., Sept. 8  /PRNewswire-FirstCall/ -- AirVest, Inc., a
division of UPTREND Corp. (OTC:UPTD), has agreed to sponsor the #21 Innovative
Motorsports' Toyota Tundra driven by Hank Parker, Jr. in the NASCAR Craftsman
Truck Series, with the next race being in Richmond, VA at the Kroger 200.

"This sponsorship will begin to put AirVest in the forefront of motorsports
industry," stated Randy Drew, UPTREND's Chief Financial Officer. "With
seventy-five million NASCAR fans in the US, we anticipate reaching millions of
motorcycle enthusiasts in 2004 thru race events and television coverage."

"We are very pleased that AirVest has stepped up to sponsor us for the balance
of the season," stated Hank Parker, Jr.  "The AirVest is a really neat product.
 Having owned a Harley-Davidson Motorcycle, I can see the value of wearing an
AirVest for safety while riding."

Team owner George deBidart is equally excited about the partnership with
AirVest.  "We really appreciate the people at AirVest stepping up to sponsor
the 21 truck," deBidart said.  He added, "The AirVest is a new innovation in
safety and we are looking forward to working with them to maximize their
sponsorship return."

In a study conducted by RaceStat, the syndicated NASCAR research project funded
by corporate sponsors seeking an unbiased look at the NASCAR audience, results
showed nearly 75% of the NASCAR audience reported that they "Almost Always" or
"Frequently" choose a product involved in NASCAR over one that is not, simply
because of the sponsorship.

What is AirVest(TM)?

The "AirVest" is the most revolutionary product to hit the motorsports industry
since the helmet.  The AirVest, an innovation in high quality safety gear, acts
as a wearable airbag that helps to protect the rider's chest and back from
impact in the event of an accident.  AirVest is lightweight, inflates in
milliseconds and is reusable.  AirVest is also comfortable and stylish. 
Additional information about the AirVest product is available at
http://www.airvest.com/.

Safe Harbor Statement

Matters discussed in this press release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995. 
When used in this press release, the words "anticipate," "believe," "estimate,"
"may," "intend," "expect" and similar expressions identify such forward-looking
statements.  Actual results, performance or achievements could differ
materially from those contemplated, expressed or implied by the forward-looking
statements contained herein.  These forward-looking statements are based
largely on the expectations of the Company and are subject to a number of risks
and uncertainties.  These include, but are not limited to, risks and
uncertainties associated with: the impact of economic, competitive and other
factors affecting the Company and its operations, markets, product, and
distributor performance, the impact on the national and local economies
resulting from terrorist actions, and U.S. actions subsequently; and other
factors detailed in reports filed by the Company.

This release was issued through Major Newswire (http://www.majornewswire.com/).


DATASOURCE: UPTREND Corp.



CONTACT:  Randy Drew, CFO of UPTREND Corp., [phone]



Web site:  http://www.airvest.com/

http://www.majornewswire.com/ 

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