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CMP Media's Electronics Group Launches eeProductCenter, The Next Generation New
Product Resource for Engineers
MANHASSET, N.Y., Oct. 27 /PRNewswire-FirstCall/ -- CMP Media's Electronics
Group, the leading information source for engineers, technical managers and
procurement professionals, announces the launch of eeProductCenter
(http://www.eeproductcenter.com/), a comprehensive online resource for new
product announcements and reviews of the latest integrated circuits and
electronics components. eeProductCenter draws on the experience of EE Times and
ChipCenter editors to break new product information first, helping to speed the
engineer's product selection process.
"Engineers are constantly looking for new product information, more depth and an
unbiased perspective," says Richard Wallace, VP/Group Editorial Director, CMP
Electronics Group. "Our research shows that 25% of their time on the Web is
spent searching for component information. Some engineers go to general search
engines, which are too broad. Others go to vendor Web sites that are too narrow
in scope. eeProductCenter will let engineers make more productive use of their
time online and speed up the product search process by putting the latest new
products under the watchful eye and scrutiny of an experienced team of product
editors."
With nearly 200 cumulative years of experience, the eeProductCenter staff is the
most seasoned product editorial team in the electronics media category. Led by
editorial director Stephan Ohr, the team includes full-time editors Murray
Slovick, Marty Gold, Alex Mendelsohn, Paul O'Shea, and contributors Vince
Biancomano, Gina Roos and John Gabay. Lindsey Vereen, editorial director of
Embedded Systems Programming, will lend a hand to oversee the Embedded Tools
section. Stephan Ohr will continue his duties as editorial director of Planet
Analog, the magazine and Web site, until further notice. Following are all the
technology areas covered, with associated contacts:
* Analog ICs-O'Shea
* Boards/Buses-Mendelsohn
* DSP--Gold
* Electromechanical--Roos
* Embedded Tools--Vereen
* Interconnects--Roos
* Logic and Interface--Ohr
* Memory--Gabay
* Microprocessors--Slovick
* Passives and Sensors--Roos
* PLDs & FPGAs--Gabay
* Power Components-Biancomano
* Power Sources--Biancomano
* RF/Microwave-O'Shea
* Test/Measurement-Mendelsohn
For nearly 10 years, the CMP Electronics Group has built an online Network that
now generates more than six million monthly page impressions*. "We are the
undisputed leader in global news coverage of the electronics industry.
eeProductCenter positions us as a leader in delivering relevant new product
information as well," says Paul Miller, VP/Group Publisher, CMP Electronics
Group.
eeProductCenter is also a breakthrough in integrating print and online media.
Instead of the traditional process of translating print coverage to the Web,
eeProductCenter will fuel coverage of new products in EE Times' eeProductWeek
section. "You'll find out about new products first on eeProductCenter. For
engineers who need information immediately, online is the best medium. However,
for engineers planning a new design, EE Times' eeProductWeek provides a valuable
digest of the top new products that they can clip and save for reference. We've
found that most engineers use both print and online to find out what's new, then
link to additional resources," says Ohr.
eeProductCenter will require user registration for access to this exclusive
information. The data provided by the registered users will give editors and
advertisers a clearer profile of the audience, helping editors to create content
and advertisers to tailor their marketing messages for their target audience.
"eeProductCenter is leading our market with large, rich media banners,
contextual sponsored links and backing it up with a BPA audit. In conjunction
with EE Times' eeProductWeek, marketers can cost effectively integrate their
messages and extend their reach to a targeted, global audience," adds Miller.
To register for eeProductCenter, contact our editorial staff, or inquire about
sponsorships on the site, visit http://www.eeproductcenter.com/.
About CMP Media's Electronics Group
CMP Media's Electronics Group (http://www.eemarketing.com/) is the premier
information source for electronics engineers, programmers, managers and
procurement professionals. For more than 30 years, CMP Media's Electronics Group
has helped the industry keep pace with change by providing news, analysis,
technical and career information that fuels innovation and key business
decisions. Recognized market leaders in print, online and face-to- face
conferences, properties such as EE Times, EE Times Asia, EBN, EBN China,
Embedded Systems Programming, Communication Systems Design; electronicaUSA with
the Embedded Systems Conference 2004, the Communications Design Conference, and
the Supply Network Conference provide a powerful context for custom, integrated
marketing objectives. CMP Media LLC is headquartered in Manhasset, NY.
About CMP Media
CMP Media LLC (http://www.cmp.com/) is a leading integrated media company
providing essential information and marketing services to the entire technology
spectrum -- the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
marketers comprehensive, integrated media solutions tailored to meet their
individual needs. Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education and
training, trade shows and conferences, and custom publishing.
* Source: April 2003 BPA International Interactive Audit Report
For more information contact:
Steve Paul
Marketing Director, EE Times
781-839-1326
DATASOURCE: CMP Media LLC
CONTACT: Steve Paul, Marketing Director of EE Times, +1-781-839-1326
Web site: http://www.eeproductcenter.com/
http://www.eemarketing.com/
http://www.cmp.com/
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