Media Alert: Unica Experts and Customers Present Latest in Interactive Marketing Innovations at Upcoming Industry Events

WHAT:

eMetrics East: Unica to showcase the latest interactive marketing technologies at booth 11; Washington, DC October 4-7, 2010

Additional eMetrics highlights: Michelle Rutan, web analytics program manager, National Instruments, to present "Competing on Analytics: It's a Journey" October 4

Randy Gelfand, CIO web analytics program manager, IBM, to present "First steps on a long journey: Approaching Digital Maturity" October 5

Inbound Marketing Summit: Yuchun Lee, CEO, Unica, to present "Taking Marketing into the Cloud; Foxboro, Gillette Stadium" October 6, 2010

DMA Annual Conference: Unica to showcase the latest in interactive marketing technologies at booth 433, San Francisco October 9-14, 2010

Additional DMA highlights: Tony Arnold, director, CRM Operations, Sears, to present "Leveraging CRM Tools to Drive Online Business Growth" October 11

Jay Henderson, director, product strategy, Unica, to lead Guru Session for Lead Generation October 12

For additional information on Unica events, please visit http://www.unica.com/about/events.htm. Follow Unica on Twitter at http://twitter.com/unica.

About Unica Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact: Dan Ring Unica Corporation 781-487-8641 [e-mail]