Ultimate Electronics Signs New Contracts With Eight Leading Home Builders, Raising Total Number to 25

Ultimate Electronics Signs New Contracts With Eight Leading Home
Builders, Raising Total Number to 25
Seven of Top 10 Home Builders Rely on Ultimate Electronics for Equipment
Sourcing and Installation 


THORNTON, Colo., Nov. 30  /PRNewswire-FirstCall/ -- Ultimate Electronics, Inc.
(NASDAQ:ULTE), a leading specialty retailer of home entertainment and consumer
electronics products in 14 states, today announced it has recently signed
contracts with eight of the largest home builders in the U.S.  Ultimate
Electronics now supplies high-end home theater, home networking/structured
wiring, security, and central vacuum equipment, as well as installation
services to over 25 home builders, including all of the five largest builders,
and seven of the top 10 builders.

"Our partnership with Ultimate Electronics has been smooth and effective," said
Nick Parks, Marketing Manager for Pulte Homes. "Ultimate has provided
exceptional service and speed when we needed it most -- at the start of an
important promotion.  We chose Ultimate as the supplier of plasma TVs that we
are giving to every customer that purchases a home during the fourth quarter.
The decision to leverage Ultimate's products and services during the promotion
has helped us increase traffic by 30% and increase sales 25% over the same
period last year.  Ultimate helped us sell more homes and better satisfy our
customers.  We are now looking for additional ways to utilize Ultimate in other
parts of the sales and construction process to build on our current momentum."

Ultimate Electronics continues to be the supplier of choice for builders
throughout Colorado, as well as in Dallas / Ft. Worth, Las Vegas, Phoenix, St.
Louis and Tucson.  In recognition of its leading position in the home
installation market, CE Pro magazine recently named Ultimate Electronics the
country's #1 provider of full structured wiring.

"The nation's home builders look to Ultimate Electronics for our reliability
and expertise," said Gerry Demple, Senior Vice President of Services for
Ultimate Electronics.  "Consumers trust Ultimate to provide quality products
and professional installation, and our dedicated service professionals continue
to exceed our builders' expectations.  We look forward to growing this area of
our business by partnering with additional home builders and expanding our
relationship with current clients."

About Ultimate Electronics, Inc.

Ultimate Electronics is a leading specialty retailer of home entertainment and
consumer electronics products in 14 states. The company operates 65 stores,
including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota,
Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the
trade name Ultimate Electronics(R) and 11 stores in Colorado under the trade
name SoundTrack(R). In addition, the company operates Fast Trak Inc., an
independent electronics repair company.  Ultimate Electronics has received
numerous industry awards including Audio Video International's 2003 "Top 10
Audio/Video Retailer of the Year."  For more information, please visit
http://www.ultimateelectronics.com/.

Forward-Looking Statements

The statements made in this news release, other than those concerning
historical financial information, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Forward-
looking statements are made based upon management's current expectations and
beliefs concerning future developments and their potential effects upon the
company. These forward-looking statements include statements regarding the
growth of the builder business. Actual results may differ materially from those
included in the forward-looking statements due to a number of factors,
including, but not limited to: general economic conditions; actions of
competitors; relationships with vendors; inability to attract and retain
qualified personnel; pricing and availability of certain commodities; downturns
in the housing market; terrorism and acts of war; and other risks identified in
the company's Annual Report on Form 10-K for the fiscal year ended January 31,
2004, filed with the Securities and Exchange Commission on April 16, 2004.
There can be no assurance that future developments affecting the company will
be those anticipated by management. The company disclaims any obligation to
update or revise any of the forward-looking statements that are in this news
release.

   Media Contact:
   Mac McNeer
   Ashton Partners
   312-553-6742


DATASOURCE: Ultimate Electronics, Inc.



CONTACT:  Media, Mac McNeer of Ashton Partners, [phone], for

Ultimate Electronics



Web site:  http://www.ultimateelectronics.com/ 



Company News On-Call:  http://www.prnewswire.com/comp/877054.html 

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