Ultimate Electronics (NASDAQ:ULTE)
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Ultimate Electronics(R) Expands Installations of the Monster
Reference Home Theater Music Experience(TM) to Stores in Four States
Ultimate Electronics and Monster Team Up to Bring High-Definition Audio and
Video Demonstrations to Consumers
BRISBANE, Calif. and THORNTON, Colo., Oct. 13 /PRNewswire-FirstCall/ --
Monster Cable Products, Inc. and Ultimate Electronics, Inc. (NASDAQ:ULTE) today
jointly announced that Ultimate Electronics(R) and SoundTrack(R) consumer
electronics stores have expanded their installation of dedicated rooms to
demonstrate the Monster Reference Home Theater Music Experience(TM) to their
customers in SoundTrack stores in Englewood, Thornton, Lakewood, Boulder, and
Littleton, Colorado. They are also featured in Ultimate Electronics stores in
Murray and Layton, Utah; Albuquerque, New Mexico; and both Las Vegas, Nevada
stores.
The Monster Reference Home Theater Music Experience is a state-of-the-art home
theater system placed in an environment that is designed and decorated to look
like a home setting. Each Monster Reference Home Theater Music Experience
includes demonstration of four user "experiences" on the system:
* The Monster Movie Experience in High Definition Audio and Video
* The Monster Gaming Experience in Dolby Digital(R) Surround Sound
* The Monster High-Resolution Surround Sound Music Experience
* The Monster Music Experience from CDs & MP3s
Ultimate Electronics' and SoundTrack's Monster Experience theaters showcase a
new collection of loudspeakers and furniture from Monster Cable's M-Design
division. In addition to award-winning wire and power products, these
showrooms feature M-Design component centers, sound systems and subwoofers.
"Monster's goal is to revive the passion for high-performance audio that has
been lost," said Noel Lee, founder and Head Monster. "Many people are buying
multi-thousand dollar flat screen plasma and LCD televisions, but they are not
getting the maximum sound quality because they are purchasing three hundred
dollar home-theater-in-a-box systems to accompany them. Ultimate Electronics
and SoundTrack are working with Monster to show people what they are missing by
not having 'big sound' to go along with their new high resolution televisions."
"Our customers know that the 'Monster Experience' is more than just an
outstanding sounding home theater audio system; it is a lifestyle approach that
is second-to-none," said Dave Workman, President and CEO of Ultimate
Electronics. "Monster has succeeded in blending its industry-leading quality
with aesthetically pleasing furniture for the entire family's needs. We invite
everyone to come into one of our in-store theaters to see, hear, and feel the
difference for themselves."
"We have created the Monster Experience at Ultimate Electronics/SoundTrack to
appeal to design conscious customers," said Peter Radsliff, Monster's Director
of Product Development & Marketing. "The M-Design products include a blend of
fine furniture engineered for home theater and reference-quality sound systems.
We believe this combination will appeal to people who will not compromise home
decor to get great sound."
ABOUT MONSTER CABLE
The Monster Cable division of Monster is the world's leading manufacturer of
connectivity solutions for high performance audio, video, car audio, computer,
console and computer gaming, professional audio and sound reinforcement. The
Monster Power(R) division is the leading manufacturer of high performance AC
power line conditioning and protection products for audio/video systems.
Monster Power also sells a wide variety of rechargeable and single-use
PowerCells(TM) as well as performance photographic equipment. M-Design is the
newest addition to the Monster family of companies, making technology products
you can live with. Visit http://www.monstercable.com/.
You can find out more about the Monster Reference Home Theater Music Experience
at http://www.monsterexperience.com/. M-Design is a wholly owned subsidiary of
Monster Cable Products, Inc., the leading manufacturer of high-performance
cable, power and consumer electronics accessories. Explore the world of
M-Design at http://www.mdesignlife.com/.
ABOUT ULTIMATE ELECTRONICS
Ultimate Electronics is a leading specialty retailer of home entertainment and
consumer electronics products in 14 states. The company operates 65 stores,
including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota,
Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the
trade name Ultimate Electronics and 11 stores in Colorado under the trade name
SoundTrack. In addition, the company operates Fast Trak Inc., an independent
electronics repair company and a wholly owned subsidiary of Ultimate
Electronics. The company has received numerous industry awards including Audio
Video International's 2003 "Top 10 Audio/Video Retailer of the Year." For more
information and showroom locations, visit http://www.ultimateelectronics.com/.
"Monster," "Monster Power," "Monster Reference Home Theater Music Experience"
are registered and unregistered trademarks of Monster Cable Products, Inc.
"Ultimate Electronics" and "SoundTrack" are trademarks of Ultimate Electronics,
Inc. All other trademarks and registered trademarks are properties of their
respective owners.
For further information please contact: Daniel Graham of M-Design,
+1-415-840-2000, , for Monster Cable Products, Inc.; or Mac McNeer of Ashton
Partners, +1-312-553-6742, , for Ultimate Electronics, Inc.
DATASOURCE: Ultimate Electronics, Inc.
CONTACT: Daniel Graham of M-Design, +1-415-840-2000,
, for Monster Cable Products, Inc.; or Mac McNeer of
Ashton Partners, +1-312-553-6742, , for Ultimate
Electronics, Inc.
Web site: http://www.monstercable.com/
Web site: http://www.monsterexperience.com/
Web site: http://www.mdesignlife.com/
Web site: http://www.ultimateelectronics.com/
Company News On-Call: http://www.prnewswire.com/comp/877054.html