TubeMogul Adds Native Advertising

Today, TubeMogul (NASDAQ:TUBE) announced that the company’s enterprise software now offers automated, data-driven buying of native ads across desktop and mobile devices.

Available today in TubeMogul’s software, the native ad formats span both display and video across desktop and mobile devices. Designed to be non-intrusive, the ads blend into a publisher’s existing content by automatically adapting assets like an advertiser’s images, copy and logo. In all, TripleLift powers native advertising across over 600 publishers, with an average monthly audience of over 250 million unique viewers globally.

Several clients helped beta test the offering, including Motorola. U.S. spending on native display and video ads is forecast to exceed $16 billion in 2016 and $33 billion in 2020, according to Business Insider.

“Planning and buying native ads through automated software promises to give us more precise targeting and insight into how the medium fits into our a true omnichannel customer journey,” said Gary Milner, Director of Global Digital Marketing at Lenovo. “We’re excited to test this offering, particularly given TubeMogul’s track record of transparency and tools like BrandSights to better understand what’s working — and act on it.”

Native advertising complements a string of new formats added to TubeMogul in the past year, empowering marketers to centralize all of their brand advertising through the company’s software. Specifically, TubeMogul clients can holistically plan, buy and optimize native ads alongside linear TV, digital video, social video, digital out-of-home and display advertising.

As always, TubeMogul’s software gives advertisers total transparency into economics and control over where ads run. Targeting, optimization and measurement capabilities for native ads mirror those available for desktop video and display. By buying from a single platform, advertisers also have the benefit of retargeting across channels and unified optimization and reporting.

In addition, TubeMogul is amending its Non-Human Traffic Credit Program to include display and native ad formats. First launched in February for video ads, the initiative automatically refunds platform clients for traffic identified as fraudulent by White Ops. The new policy is effective October 1st, 2016.

“Advertisers can now reach their audience in less intrusive ways but still leverage the automation of TubeMogul’s software,” says Boaz Ram, Director of Product at TubeMogul. “We’re proud to offer native in a way that delivers the transparency, targeting and measurability clients expect from TubeMogul.”

For more information about TubeMogul’s cross-channel advertising solution, please visit: https://www.tubemogul.com/cross-channel-advertising/

About TubeMogulTubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo.

TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.

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