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Travelocity's Roaming Gnome Spotted at DFW International Airport
Globetrotting lawn ornament cultivating smiles for four weeks of busy travel
season
DFW INTERNATIONAL AIRPORT, Texas, July 12 /PRNewswire/ -- DFW International
Airport plays host to dozens of icons of popular culture each year, but not
many stay more than a few hours. That changes today. The Roaming Gnome(SM),
nicked from the garden of his owner Bill last January and on a whirlwind travel
adventure booked on Travelocity(R) ever since, has been left at DFW by his
gnome-nappers and will be there for the next four weeks, according to a note
found with him.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040712/NYM059 )
DFW passengers will have a chance to meet the charming, two-foot tall character
over the course of the next month as he will roam baggage claim areas across
DFW's four terminals and will ride Terminal Link and Express parking vehicles
with passengers. DFW has designated a "Gnome Sitter" to be with The Roaming
Gnome and travelers crossing paths with them will have the opportunity to take
home a vacation photo with the gregarious-yet-silent statue and hear more about
his adventures from the Gnome Sitter.
The Gnome and his Gnome-sitter will distribute free DFW Airport Parking luggage
tags to help publicize the 30,000 convenient parking spaces located on Airport
grounds, and he will be the guest of honor at a special DFW Airport employee
family event later this month.
By all accounts, DFW is the first major airport to host the gnome. According to
documentation found on his base, The Roaming Gnome comes by way of several
stops including Virginia and Lihue, Kauai Island and Poipu Beach, Hawaii.
The Roaming Gnome, in fact, has already made history at DFW by riding the
Airport's SkyLink Automated People Mover, currently testing for a February 2005
opening.
The rotund, three-dimensional character, who hails from Great Britain and
sports a pointy red hat, blue coat, and distinctive long, white beard,
represents the spirit of Travelocity travelers with his adventurous,
enthusiastic and fun-loving nature.
"First and foremost, this is the kind of fun we love to have with our
passengers at DFW and summer time is the perfect time to interject a little
humor into this busy flying season," says Joe Lopano, executive vice president
of marketing and revenue planning at DFW. "It also gives us a chance to work
with a very respected travel company and North Texas business to inform the
traveling public of all the options they have to reach most anywhere in the
world from our Airport."
Travelocity's Roaming Gnome has become a well-known media star, featured in a
variety of national outlets. In the ads, The Roaming Gnome writes to his owner
Bill, telling of his experiences while traveling, including cliff diving in
Mexico, skiing the winter slopes, enjoying a stinky wedge of cheese in Quebec
and flying -- complete with eye covers.
"The adventures of The Roaming Gnome continue," said Jeff Glueck, chief
marketing officer for Travelocity. "We are thrilled to collaborate with DFW
International Airport to give summer travelers a reason to smile. For us, the
Roaming Gnome represents the joy of travel and expanding horizons, and so we
hope travelers look for him and take a home a snapshot memento for their
friends and family."
About Travelocity
Travelocity's industry-leading technology and straight-talking, honest
information help travelers take more rewarding and affordable trips. With 44
million registered users and booking nearly $4 billion of travel in 2003,
Travelocity negotiates thousands of low-priced deals with the world's most
reputable travel providers -- top airlines, hotels, car rental companies,
cruise lines, and other destination attractions and services. Additionally,
Travelocity offers deeply-discounted rates for weekend getaways and dynamic
packages through its Last Minute Deals and TotalTrip(SM) shopping engines, and
provides customer service support over the phone 24 hours a day. Based in
Southlake, Texas, Travelocity also operates Travelocity Business for corporate
customers, powers international travel Web sites in eight languages, and has
been recognized for its consumer advocacy and global leadership in online
travel. More information about Travelocity is available at
http://www.travelocity.com/. Travelocity is owned by Sabre Holdings Corporation
(NYSE:TSG), a world leader in travel commerce. More information about Sabre
Holdings is available at http://www.sabre-holdings.com/.
About DFW International Airport
Located halfway between the cities of Dallas and Fort Worth, Texas, DFW
International Airport is the world's third busiest, serving 57 million
passengers a year. Offering nearly 2,000 flights daily, DFW Airport provides
nonstop service to 136 domestic and 32 international destinations worldwide.
For the latest news, real-time flight information, parking availability or
further details regarding the many services provided at DFW International
Airport log on to http://www.dfwairport.com/.
http://www.newscom.com/cgi-bin/prnh/20040712/NYM059
http://photoarchive.ap.org/
DATASOURCE: DFW International Airport
CONTACT: Ken Capps, vice president public affairs of DFW,
+1-972-574-8080, or
Web site: http://www.dfwairport.com/
http://www.travelocity.com/
http://www.sabre-holdings.com/