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Site59 Releases Survey Results on Reasons People Travel Last Minute
What Is It About the Last-Minute Market That Makes People Want to Get Up And Go?
NEW YORK, Feb. 13 /PRNewswire/ -- There's a reason behind every spontaneous
travel decision: A recent Site59 poll reveals that 26% of travelers -- the
largest segment -- opted to take a spur-of-the-moment trip just for fun.
In asking what inspired their customers to be "last-minute" travelers, Site59
uncovered myriad reasons that explain the growingpopularity of spur-
of-the-moment trips booked though the Internet. In 2003, over 42 million people
purchased travel online -- up 8% from 2002, according to the Travel Industry
Association of America.
Other findings from the poll that surveyed about 1,400 consumers included the
following: 22% wanted to visit family or friends, 9% were stressed and needed a
vacation, 11% made a spontaneous decision to attend an event, 5% wanted to
surprise someone, and 2% were searching for better weather.
Another7% percent of those polled reported that Site59 bargains were just too
good to pass up. "Not only did your site save me an incredible amount of money,
but it was flawless," said Nancy DeCristofano, who responded to the poll.
"Life doesn't always allow for advanced planning," said Bob Albert, General
Manager of Site59. "Our bargain weekend packages are getting people to travel
more often than they used to, and that's benefiting the entire industry."
Consumers are willing to make travel plans with little notice -- even same day
or one to three days in advance, which accounts for 61% of Site59 sales.
According to the most recent study by the Travel Industry Association of
America, 64% of leisure travelers planned at least one trip within just two
weeks of departure.
The Site59 study is encouraging to suppliers, as it indicates that consumers are
willing to explore vacation options on a whim. Site59 uniquely helps travelers
who may not have a set destination in mind by offering an array of travel ideas
for this weekend and next, organized by categories, such as under $250, beach
vacations, and luxury getaways -- to name just a few.
About SITE59(R)
Named for the 59th or last minute, SITE59(R) is a recognized leader in
technology and creativecontent for last-minute online travel, and is owned by
Travelocity, a Sabre Holdings (NYSE:TSG) company. Beyond accolades and best of
web awards from Forbes, CNN, The Wall St. Journal, The NBC Today Show, Readers
Digest, PC Magazine, USA Today, The Washington Post, and many more, Site59 is
credited with developing the industry's premier real-time packaging technology.
Site59 has a patent-pending system that automates and assembles inventory in
real-time from over 2600 industry suppliers -- including major airlines, hotel
companies, car rental companies, and hundreds of specialty providers worldwide.
Site59's technology and supplier relationships are the cornerstones of the
company's successful ASP distribution product. Additional information and
offerings can be viewed at http://www.site59.com/ .
DATASOURCE: SITE59
CONTACT: Pamela Johnston, , or Michelle Abril,
, both of PJ Inc., +1-973-259-0480, for Site59
Web site: http://www.site59.com/