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As part of a new branding strategy, Site59 (NYSE:TSG) announces
plans to adopt the more self-explanatory name and URL: lastminute.com.
The site will maintain the same great team, history of innovation and
products that have made Site59 a must-visit site for people planning
travel within two weeks of departure. Site59 was launched in the U.S. in
May 2000 and was acquired by Travelocity in March of 2002.
lastminute.com was launched in 1998 in the UK and was purchased by
Travelocity in July 2005.
“Site59 has been one of the travel industry’s
best value propositions, but for many people the name is difficult to
remember, and usually requires an explanation of what it means –
the 59th minute,” said Michelle
Peluso, CEO of Travelocity and former CEO of Site59. “The
acquisition of lastminute.com in Europe in 2005 gives us the opportunity
to apply this much more recognizable name to Site59 here in the US.”
“The sense of fun and excitement of Site59 is
also the essence of the lastminute.com brand, and we are looking forward
to continuing to offer a great site for consumers and our partners,”
said Jeff Varhol, General Manager of lastminute.com in the U.S.
Click here for 59
reasons to love lastminute.com.
About lastminute.com
lastminute.com is a leading online travel and leisure player
specializing in last second deals. Using a unique packaging technology,
it packages unsold airline seats, hotel rooms, rental cars and other
inventory made available by our supplier partners into dynamic,
real-time travel opportunities available for online booking up to hours
before departure. It also offers customers worldwide holidays, flights
and hotel rooms, as well as unique lifestyle options, such as tickets to
events, DVD rental subscriptions, restaurant reservations and gifts.
lastminute.com was acquired by Travelocity, part of Sabre Holdings, in
July 2005. It was founded in the UK in 1998 and now counts over 2000
employees in the world and more than 12 million subscribers to its
newsletters. In addition to London, the company has offices in Dublin,
Paris, Barcelona, Milan, Munich, Brussels, Stockholm and New York.