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Sabre Travel Network, the leading provider of innovative travel
distribution solutions for travel agencies, suppliers and corporations,
said today it had acquired a 40 percent stake in ESS, a technology
provider and distributor of tour content to the travel industry in
Poland. The acquisition, effective on 1 March, complements Sabre Travel
Network’s ongoing investment in Europe, its
focus on growth regions, and its drive to boost the range of European
leisure products bookable in the Sabre GDS.
ESS is one of the leading providers of leisure travel solutions for tour
operators and travel agencies in Poland. It is headquartered in Wroclaw
and has 18 employees. The investment enables Sabre Travel Network to
meet the full technology and distribution needs of the broad spectrum of
tour operators and travel agencies in Poland, including small and
mid-sized leisure-focused agencies.
Sabre Travel Network has operated a technology and product development
centre in Krakow, Poland, since 2000.
“Sabre Travel Network has an outstanding
reputation with travel agents and is a perfect partner for ESS,”
said Tomasz Berdowski, founder and general manager of ESS. “Both
companies share the vision of growth in the European leisure sector and
Poland, with its population of 38 million, is one of the most lucrative
travel regions in Eastern Europe.”
The Polish travel industry has grown strongly over the past few years.
The number of organized foreign trips purchased by Poles has grown by 15
to 20 percent annually.
Sabre Travel Network will evaluate opportunities to expand the ESS
business into other countries in Eastern Europe, although its primary
near-term focus will be growing its presence in Poland.
Richard Adams, Sabre Travel Network’s senior
vice president for Europe, Middle East and Africa (EMEA), said the move
would help expand the Sabre global distribution system (GDS) into the
growing region of Eastern Europe, while also helping to support existing
travel agency customers who plan to do business in the region.
“We are focused on enhancing our leisure
booking capabilities and are investing in the growth in Eastern Europe,"
Adams said. “Our investment in ESS brings
these two strategies together.”
Sabre Travel Network has operated a technology and product development
centre in Krakow, Poland, since 2000.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most
comprehensive end-to-end solutions for corporate and leisure travel. The
Sabre GDS is the foundation for these solutions, providing a ready-built
efficient marketplace that connects travel suppliers, including hundreds
of airlines and thousands of hotels, with more than 50,000 travel agency
locations.
Key brands of Sabre Travel Network include GetThere, for corporate
travel reservation technology; Jurni Network, a consortium of leisure
travel agencies providing marketing and promotion services; Nexion, a
host agency; SynXis, for hotel reservation management, distribution and
technology services; and TRAMS, mid- and back-office solutions and
marketing services for travel agencies. Sabre Travel Network also
markets TripTailor, a travel wholesaler providing dynamic packaging for
the travel agency marketplace.
Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and providing
distribution and technology solutions for the travel industry. More
information about Sabre Holdings is available at http://www.sabre-holdings.com.