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Sabre Airline Solutions Provides Increased Competitive Analysis Through Low-Cost
Solution
Sabre LiteVision Selective MIDT Tool Now Offers Data to All Major GDS Bookings
And Increases Number of Markets Available for Analysis
SOUTHLAKE, Texas, Dec. 9 /PRNewswire/ -- Sabre Airline Solutions has launched
the newest release of the Sabre LiteVision personalized marketing information
data tapes (MIDT) system. As a part of the release, the LiteVision system's GDS
capabilities have been expanded to include all the major GDS MIDT bookings.
This analysis will build upon the information already available through bookings
from the Sabre Passenger Reservation System and ABACUS MIDT bookings. In
addition, the number of markets available for analysis has been increased from
25 top markets to 50 selective or top markets, enabling small to medium-size
airlines accessibility to additional MIDT data to support vital market
decisions.
Airlines utilizing MIDT data for market analysis have increased booking share on
specific markets as much as 7% or more. This shift in bookings share translates
directly into revenue for the airline.
"In today's uncertain economic times, airlines are seeking cost-effective ways
to improve the bottom line," said Steve Clampett, president of Airline Products
and Services for Sabre Airline Solutions. "Our goal is to provide airlines
reliable market data that is both easily accessed and easily understood. We
understand that the more an airline knows about its customers and competitors,
the more it stands to gain."
The LiteVision system delivers both feature/function and financial benefits to
help improve an airline's bottom line. With the LiteVision system, an airline
can make optimal market decisions using a wide array of GDS data. Whether a
carrier requires access to a single GDS or multiple GDSs for market data, the
LiteVision system offers features designed to respond to its growing needs.
Analysts can study markets based on system-wide or regional bookings. Targeted
reports delivered through an easy-to-use interface enable analysts to quickly
make informed decisions. Additionally, for small to medium-size carriers
seeking to extract valuable MIDT data, the LiteVision system provides an
affordable alternative, implemented as an application service provider (ASP)
offering available through the Sabre eMergo Web-enabled and dedicated network
solutions.
By using eMergo delivery, airlines can access the comprehensive portfolio of
Sabre Airline Solutions optimization technology through the Internet or a
dedicated circuit, which saves them costs that typically would be required with
hardware and software acquisition, system implementation, support personnel,
data storage and ongoing maintenance. These savings are producing significant
financial results for customers -- typically a 30% or better reduction in total
cost of ownership versus traditional, proprietary-based solutions.
In addition to lowering the total cost of ownership, the eMergo suite of
simplified and standard applications produces faster implementations, improves
time to market, and provides greater integration with Sabre Airline Solution's
other software products. The LiteVision system can be implemented in one month,
enabling an airline to immediately gain revenue-improving results. Today eMergo
delivers applications to more than 38 different airline carriers through a
common portal interface.
Other carriers that have implemented the LiteVision system include, ACES,
Aeropostal, Avianca and Lloyd Aereo Boliviano.
About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world's largest
provider of software products, reservation and departure control systems and
consulting services to help airlines simplify operations and lower costs. Over
200 airlines worldwide use Sabre Airline Solution's broad portfolio of software
solutions for decision-support tools to increase revenues and improve
operations. More than 90 airlines worldwide rely on Sabre Airline Solutions for
their reservation and departure control systems, with 16 new carriers and eight
renewals signing in 2002. In addition, more than 100 clients worldwide have
turned to Sabre Airline Solutions consulting group for strategic, commercial and
operational consulting. More than 300 contracts were signed in 2002 within
Sabre Airline Solutions.
Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce,
retailing travel products and providing distribution and technology solutions
for the travel industry. More information about Sabre Holdings is available at
http://www.sabre-holdings.com/
Sabre Airline Solutions, the Sabre Airline Solutions logo, LiteVision and eMergo
are trademarks and/or service marks of an affiliate of Sabre Holdings
Corporation. All other trademarks, service marks, and trade names are the
property of their respective owners.
DATASOURCE: Sabre Airline Solutions
CONTACT: Kathryn Hayden of Sabre Airline Solutions, +1-682-605-2252, or
Web site: http://www.sabre-holdings.com/