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Mexicana Airlines Improves Market Insight With Sabre Airline
Solutions Analytical Systems
Mexicana Airlines Realizes Significant Cost Savings Using Market Data and
Analysis Systems
SOUTHLAKE, Texas, April 7 /PRNewswire/ -- Mexicana Airlines has announced
significant improvements in its ability to measure route utilization and agency
performance as a result of Sabre Airline Solutions market data and analysis
system implementations.
In 2003, Mexicana chose to replace the market data analysis products provided by
a previous vendor with the Sabre TransVision traffic flow analyzer and the Sabre
WiseVision sales expansion system to maximize opportunities, gain market share,
improve schedules and optimize commissions disbursements to travel agencies.
"Providing employees with systems that offer more efficient ways of detecting
market trends and changes has helped Mexicana make wiser decisions," said Sergio
Allard, executive vice president sales and marketing for Mexicana. "By using the
TransVision and WiseVision systems, we now have reliable numbers, giving our
sales representatives greater negotiation power. With these systems, Mexicana
has increased overall confidence in the business decisions we make, and has
allowed Mexicana to negotiate new commission agreements with agencies, track
their performance and greatly increase sales representative efficiency."
Airlines utilizing TransVision and WiseVision have been able to increase overall
booking share up to 2 percent, andincrease specific market booking share by as
much as 7 percent.
"We are not doing our jobs unless we can provide airlines with bankable
results," said Steve Clampett, president of Airline Products and Services for
Sabre Airline Solutions. "With TransVision and WiseVision, airlines gain
benefits almost immediately."
The WiseVision system helps Mexicana sales representatives decrease the time
required to analyze and interpret large quantities of market data. By
presenting analysis results in multiple ways to support the sales process, the
system facilitates productivity and financial savings in the pursuit of winning
opportunities.
"Our sales people are amazed by the capabilities and amount of information
provided by these tools and have noticeda significant difference in the way
that Mexicana operates now versus when we used the previous products," said
Allard.
With more than 100 sales representatives, the carrier has significantly improved
efficiency by utilizing the WiseVision system's groups, structures and templates
features to save time and effort in analysis. This provides the sales team more
time to focus on their core business of selling.
Mexicana has further leveraged its market information data tapes (MIDT) purchase
with the use of the TransVision analyzer in its network management department.
The system assists with scheduling and task planning based on traveler booking
trends. System efficiencies mean users spend less time retrieving and compiling
data and more time making business decisions. Analysis of areas such as route
performance, passenger flow and codeshare evaluation facilitates maximized
flight schedules. The system also lets Mexicana view potential market
opportunities in a variety of ways by extracting valuable transit information
from CRS and GDS booking transactions. With this insight, the airline can
analyze:
-- Transit-point passenger flows,
-- Trunk route feeding,
-- Onward traffic flows,
-- Time-of-day and day-of-week passenger distribution,
-- Route and airline preferences,
-- Codeshare impact on sales figures,
-- Cabin and yield distribution.
Through the use of the TransVision system, Mexicana is not only able to track
and evaluate its codeshare agreements, but competitive codeshare agreements as
well. This gives the carrier a strategic advantage during future negotiations.
Mexicana also utilizes the TransVision system to determine network utilization.
This data-mining system provides the carrier with detailed analysis of origin
and destination (O&D) data. Utilizing the in-depth travel analysis, the
airline's planning and scheduling departments can modify and adapt flight
schedules to fit traffic flow patterns. Due to the system's ability to identify
themost popular routes and transit points, Mexicana can target the best
possible departure and/or arrival times and maximize passenger loads, while
increasing revenues and potentially expanding market share.
Mexicana utilizes both systems as Sabre eMergoWeb-enabled solutions, the Sabre
Airline Solutions' applications service provider (ASP) model. Accessing these
systems via the eMergo environment eliminates the airline's need for costly and
complicated in-house data center infrastructure and support.
Mexicana relies on Sabre Airline Solutions for other smart technologies that
provide proven, bankable results, including products within its Sabre AirFlite
planning and scheduling suite; the Sabre Maxi-Merlin maintenance, engineering,
and inventory system; and Sabre AirServ inflight services, another product
accessed through the eMergo ASP model.
Ten other airlines from all parts of the globe currently use the TransVision and
WiseVision products.
About Mexicana
Mexicana de Aviacion is Mexico's leading international airline. Its fleet is
considered to be one of the youngest in the world. It also offers more than 52
destinations in North, Central and South America and the Caribbean. Mexicana
offers great benefits in accruing and redeeming miles, access to Executive
Lounges (Salones Ejecutivos), wide possibility for connections and coordinated
timetables in an extensive route network.
About Sabre Airline Solutions
Sabre Airline Solutions, a Sabre Holdings company, is the world's largest
provider of software products, reservations and departure control systems and
other passenger management systems, and consulting services that help airlines
simplify operations and lower costs. Sabre Airline Solutions' proven leadership
is demonstrated by the growing number of airlines that leverage the technology
and services: More than 200 airlines worldwide use Sabre Airline Solutions'
broad portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely on Sabre
Airline Solutions for passenger management solutions, with 15 new carriers added
and nine carrier renewals for SabreSonic Res advanced reservations in 2003. In
addition, more than 100 clients worldwide have turnedto Sabre Airline Solutions
consulting group for strategic, commercial and operational consulting. More
than 500 contracts worldwide were signed in 2003 within Sabre Airline
Solutions.
Sabre Holdings Corporation (NYSE:TSG) is a world leader in travel commerce,
retailing travel products and providing distribution and technology solutions
for the travel industry. More information about Sabre Holdings is available at
http://www.sabre-holdings.com/ .
Sabre Airline Solutions, the Sabre Airline Solutions logo, WiseVision,
TransVision, eMergo and SabreSonic are trademarks and/or service marks of an
affiliate of Sabre Holdings Corporation. All other trademarks, service marks,
and trade names are the property of their respective owners.
DATASOURCE: Sabre Airline Solutions
CONTACT: Kathryn Hayden of Sabre Airline Solutions, +1-682-605-2252, or
Web site: http://www.sabre-holdings.com/