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GetThere(R), the world's leading online corporate travel reservation
technology, today announced new dynamic messaging capabilities available
to its customers. Travel managers using GetThere now have the ability to
deliver timely market and vendor-specific notes to travelers as they
shop online to book their trip. More than 3,000 companies worldwide used
GetThere in 2006 to cumulatively book more than $8 billion in travel.
GetThere clients are initially using dynamic messaging to drive use of
preferred air, car and hotel vendors. Corporations can also use dynamic
messaging for relevant cost-saving messages, such as alternative
transportation methods to and from an airport when traveling to specific
cities. Messages can be triggered at numerous points in the booking
process, giving managers newfound flexibility to influence travelers
with multiple aspects of their trip. Potential message launch fields
include:
Air Departure / Arrival City
Airline Vendor
Hotel City
Hotel Vendor / Property ID
Car Pick-up / Drop-off City
Car Vendor
Rail Departure / Arrival City
Rail Vendor
Using JavaScript tools, GetThere’s latest
feature takes maximum advantage of on-screen real estate to deliver
concise, relevant and timely messages to travelers and travel arrangers.
After the user inputs city pairs for a flight, for example, a message
informing the traveler of the company’s
preferred airline on that route can be displayed just before they are
presented with flight options. This short message reinforces the icon
already displayed on the shopping page designating the company’s
preferred carrier, helping guide the traveler to make the best selection
for the company. Similar messaging can be done to influence hotel and
car bookings.
From a corporate social responsibility angle, dynamic messaging could
inform travelers of the environmental impact and/or carbon footprint of
the trip they are booking. Companies can also use dynamic messaging to
help foster a sense of community among road warriors. For example, a
regional manager booking a trip to headquarters could be informed, at
the point-of-sale, of a corporate team outing to a local attraction.
“Dynamic messaging represents a win-win for
business travelers and the management personnel charged with running
efficient online programs,” said Suzanne
Neufang, GetThere’s vice president of product
marketing. “GetThere’s
agency resellers, many of whom work with smaller corporate programs, can
also adapt this technology on behalf of their clients to drive market
share. There are no boundaries with dynamic messaging; we look forward
to hearing of the creative ways our clients deploy this new feature.”
About GetThere
GetThere is the leading global online corporate travel reservation
technology, surpassing $8 billion in gross travel bookings in 2006.
Through its unique technology sharing arrangement with Travelocity(R),
GetThere is an established innovator in the travel arena. GetThere helps
global corporations and government agencies provide a convenient way for
employees to book travel and plan meetings online while significantly
reducing costs. GetThere estimates that corporations using the GetThere
system collectively saved more than $600 million in airfare in 2006.
GetThere's advanced technology works with all major global distribution
systems (GDSs) and all travel management companies. More than 3,000
corporations, including a majority of Fortune 200 companies that have
online booking sites, use GetThere. More information is available at www.getthere.com.
Sabre Holdings Corporation is a world leader in travel commerce,
retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre Holdings
is available at http://www.sabre-holdings.com.