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British Airways and the world’s largest
global distribution system (GDS), Sabre Travel Network, have reached a
new three-year full content agreement that awards the GDS with preferred
provider status and will see the airline’s
fares and inventory made available to all Sabre Connected travel agents
worldwide.
British Airways has guaranteed its full range of fares to Sabre
Connected customers, including published fares that the airline sells
through its own web site, any third-party web site, and its own
reservation offices. Sabre Connected agents in the UK and Ireland will
be required to join a new opt-in program to access these fares.
Tiffany Hall, British Airways’ head of
marketing and distribution, said: “The Sabre
GDS is an important part of our overall marketing strategy. We are
delighted to have reached an agreement with Sabre Travel Network that
meets the needs of all parties involved and we look forward to working
with them over the next three years.”
Richard Adams, Sabre Travel Network’s senior
vice-president, EMEA, said: “Our travel
agency customers have repeatedly told us that their priority
requirements from us are full content, access to the lowest basic fares,
and long-term airline deals that guarantee stability in terms of
preserving the efficiency of the GDS. We are very pleased to have
reached an agreement that ensures these priorities are addressed and
that provides continued access to British Airways’
full content, which is so important for our customers to remain
competitive and provide the service their customers expect.”
Sabre Travel Network becomes the last GDS operator to introduce an
opt-in program in the UK. The new Sabre opt-in program guarantees travel
agents in the UK and Ireland, through adjusted financial terms with
Sabre Travel Network, full access to the current British Airways content
in Sabre, including the complete range of published fares that British
Airways sells through its own web site, any third-party web site, and
its own reservation offices.
More details of the opt-in program will be made available shortly by
Sabre Travel Network, directly to its UK and Ireland travel agency
customers.
The agreement between the two companies continues a broad relationship
between British Airways and the wider Sabre Holdings organization. In
addition to participation in the Sabre GDS, British Airways also uses
decision-support technology from Sabre Airline Solutions to optimize its
flight scheduling, resource management and daily flight operations.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides access to the
world's leading global distribution system (GDS). The Sabre GDS is a
ready-built efficient marketplace that connects suppliers, including
hundreds of airlines and thousands of hotels, with more than 50,000
travel agency locations. Suppliers get access through one single
connection; travel agents get real time access to thousands of travel
products from multiple suppliers through one source integrated into
their businesses; consumers get access to a global supermarket of the
world's greatest travel possibilities
Key brands of Sabre Travel Network include GetThere, the leading
Web-based corporate travel reservation technology, and Jurni Network,
the unique leisure travel agency consortium that enables members to sell
more products from preferred travel suppliers using sophisticated market
intelligence.
Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and providing
distribution and technology solutions for the travel industry. More
information about Sabre Holdings is available at http://www.sabre-holdings.com.