Glory Star New Media Group Holdings Ltd Continues to Expand its Client List of Multiple Lifestyle Brands & Completes Customiz...

Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) (“Glory Star” or the “Company”), a leading mobile and online digital media and entertainment company in China, today announced that it has completed customized short-form video production programs for multiple international sportswear and lifestyle fashion brands, including Keios, Crocs, Sourcy, and Yvette. 

As part of the Company’s content collaborations with international fashion brands, Glory Star continues to leverage its expertise in both China's emerging market for lifestyle products and the spending habits of China’s youth to further augment the presence of its partner brands in China. Through the production of high-quality, engaging, and personalized short-form video content, the Company will help its partner brands to better meet the diverse needs of younger Chinese consumers and thus upgrade their shopping experiences significantly. After production, these customized short-form videos will be promoted on the Company’s CHEERS app as well as other third-party e-commerce and social media platforms, such as Taobao, Tmall, JD.com, Pinduoduo, and WeChat.

E-commerce in China is not just another distribution channel. E-commerce platforms, together with social media and mobile apps combine to create a sophisticated and vibrant digital environment where Chinese consumers live and constantly engage in their daily activities.  Glory Star continues to successfully reach Chinese consumers, build brands and generate profits in this lucrative market, companies understand it is a unique digital and e-commerce landscape.  

Mr. Bing Zhang, Chairman and Chief Executive Officer of Glory Star, commented, “We are excited to announce the completion of our customized short-form video production programs for these world-class brands and look forward to working together going forward. As part of these programs, we plan to consistently provide these international brands with superior content solutions that are tailored to the individual needs of each company and their respective marketing goals in China. Additionally, we are confident that our ability to produce professional lifestyle content for China’s youth will enable our partner brands to better execute dynamic, content-driven marketing campaigns. As such, our partner brands will more effectively reach their target consumers, enhance their brand reputations, and penetrate the domestic market through our collaborations. As we continue to develop these types of upstream partnerships, we are also laying the foundation for future collaborations with other renowned brands, which should help to further bolster our partner base as well as sustain our growth momentum going forward.”

About Glory Star New Media Group Holdings Limited

Glory Star New Media Group Holdings Limited is a leading mobile entertainment operator in China. Glory Star’s ability to integrate premium lifestyle content, including short videos, online variety shows, online dramas, live streaming, its Cheers lifestyle video series, e-Mall, and mobile app, along with innovative e-commerce offerings on its platform enables it to pursue its mission of enriching people’s lives. The Company’s large and active user base creates valuable engagement opportunities with consumers and enhances platform stickiness with thousands of domestic and international brands.

Safe Harbor Statement

Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate other future acquisitions; ability to obtain additional financing in the future to fund capital expenditures; fluctuations in general economic and business conditions; costs or other factors adversely affecting our profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; and other factors listed in the Company’s Annual Report on Form 10-K for the year ending December 31, 2019 and in other filings made by the Company with the Securities and Exchange Commission from time to time. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Such information speaks only as of the date of this release.

Contacts

Glory Star New Media Group Holdings Limited Yida Ye Email: [e-mail]

ICR Inc. Jack Wang Tel: [phone] Email: [e-mail]