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Lycos U.S. Enters Multi-Year Comprehensive Media Sales and Technology Agreement
with 24/7 Real Media
24/7 Real Media to Provide Media Sales, Ad Serving, Analytics and Behavioral
Targeting Technology as Lycos Embarks on Strategy Centered on Creating and
Re-creating Relationships Online
WALTHAM, Mass, and NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- Terra Lycos ,
the global Internet group, and 24/7 Real Media, Inc. , a pioneer in interactive
marketing and technology, today announced the signing of a multi-year strategic
agreement for 24/7 Real Media to provide media sales, ad serving and analytics
technology and services for Lycos U.S. Web properties.
As part of the agreement, the 24/7 Real Media sales force will represent the
U.S. properties of Lycos, Inc., for all display advertising. The Lycos
properties, which attract 50 million U.S. monthly unique users(2), will enter
the 24/7 Web Alliance, which will then be the 4th largest Media Entity on the
Internet(1) with more than 66 million monthly unique users. The 24/7 Web
Alliance is the Company's suite of Web advertising solutions comprised of
branded Web sites, vertical content channels and a direct marketing network of
more than 700 Web sites. Lycos U.S. operates a network of highly branded Web
sites which include: Quote.com, Tripod.com, Angelfire.com, HotBot.com,
Matchmaker.com, and Wired News (Wired.com). In a separate announcement, Lycos
today introduced a new strategy that will focus on Lycos becoming the leading
Web site for creating and re-creating relationships online.
Mark Stoever, executive vice president of Terra Lycos, U.S., said: "Lycos'
primary focus is to grow audience across critical properties that fit our
strategies. Display advertising is an important part of our business, and we
sought a total advertising solution with 24/7 Real Media."
David J. Moore, chairman and CEO of 24/7 Real Media, said: "We are delighted
that Lycos shares our vision of the future of interactive advertising, where
publishers can access sales, ad serving and analytics to increase audience,
revenue and profits, all via one relationship. Our company has long believed
that these services are critical to publishers and this strategic agreement is
proof positive of this belief. We look forward to defining the future with
Lycos and our other customers."
David Hills, president of media solutions, 24/7 Real Media, said: "This
agreement allows Lycos to leverage the full suite of relevant and practical
products and services we offer. Both companies, along with our other publisher
clients and advertisers will benefit from the increased reach, wide deployment
of our analytics product and the content and behavioral targeting which it
enables. We strive to offer all of our customers value, performance and
innovation through a complete solution for today and the future."
Additionally, Terra Lycos will leverage two key products within 24/7 Real
Media's Open AdSystem(TM) technology suite. Open AdStream(R), the award winning
ad management technology will be utilized to serve ads for all Lycos U.S. Web
properties. All Lycos U.S. properties will deploy Insight XE(TM), 24/7's Web
analytics technology, which will enable behavioral targeting across all
properties, and assist Lycos in growing its vast audience.
The 24/7 Web Alliance is designed to deliver targeted advertising campaigns that
generate high response results while offering content alignment and quality
brand affiliation.
Developed with some of the world's leading publishers, Open AdStream enables
organizations to control individual ad deliveries, generate detailed reports and
maximize ad placements across their entire network of Web sites.
Insight XE is 24/7 Real Media's proprietary Web analytics solution that helps
organizations measure, analyze and understand the behavior of their Web site
visitors in real-time, in the language of their business, not in the language of
their Web server.
About Terra Lycos
Terra Lycos is a global Internet group, with a presence in 40 countries in 19
languages. The group, which resulted from Terra Networks, S.A's acquisition of
Lycos, Inc. in October 2000, operates some of the most widely visited websites
in the U.S., Europe, Asia and Latin America, and is the largest access provider
in Spain and Latin America.
Terra Lycos' network of Web sites includes Terra in 18 countries, Lycos in 22
countries, Angelfire.com, Atrea.com, Azeler.es, Educaterra.com, Gamesville.com,
HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone, Maptel.com, Matchmaker.com,
Quote.com, RagingBull.com, Rumbo.com, Tripod.com, Uno-e.com and Wired News
(Wired.com), among others.
Terra Lycos, with headquarters in Barcelona and operating centers in Madrid and
Boston, as well as elsewhere, is listed on the Madrid stock exchange (ticker:
TRR) and on the NASDAQ electronic market (ticker: TRLY).
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and
delivers audiences for publishers and marketers. Our customers generate
increased revenue and profits through media and search services, coupled with
one seamless platform of serving, targeting, tracking and analytics
technologies. The company is headquartered in New York, with offices in other
major U.S. cities, Canada, Europe and Asia. For more information, please visit
http://www.247realmedia.com/. 24/7 Real Media: Delivering today, Defining
tomorrow.
Caution concerning forward-looking statements: This news release includes
certain "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are based on
management's current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from the
expectations contained herein due to changes in economic, business, competitive
and/or regulatory factors. More detailed information about those factors is set
forth in our filings with the Securities and Exchange Commission. In addition,
the following factors, among others, could cause actual results to differ
materially from those described herein: enhanced competition, the potential for
impairment of relationships with employees or major customers, loss of faith in
Internet advertising, international risks, and other economic, business,
competitive and/or regulatory factors affecting the businesses of 24/7 Real
Media. All information in this release is as of February 11, 2004. The Company
is not under any obligation to (and expressly disclaims any such obligation to)
update or alter its forward-looking statements whether as a result of new
information, future events or otherwise.
Lycos(R) is a registered trademark of Carnegie Mellon University. All other
product or service marks mentioned herein are those of Terra Networks, S.A.,
Lycos, Inc. or their respective owners. All rights reserved.
For more information, please contact:
Investor Relations
Truc N. Nguyen
VP, Investor Relations
Stern & Co.
Telephone: 212-888-0044
Email:
Media Relations
Jill Janson
The MWW Group
Telephone: 212-827-3765
Email:
For Terra Lycos:
Brian Payea
Terra Lycos
781-370-2885
Andrew Bard
Weber Shandwick Worldwide
212-445-8355
(1) source: ComScore Media Metrix custom Ad Focus category which includes
the combined unduplicated audience of 24/7 Real Media and
Lycos
(2) source: ComScore Media Metrix's December 2003 Ad Focus report
DATASOURCE: Terra Lycos
CONTACT: Truc N. Nguyen, VP, Investor Relations of Stern & Co.,
+1-212-888-0044, ; or Jill Janson of The MWW Group,
+1-212-827-3765, ; or Brian Payea of Terra Lycos,
+1-781-370-2885, ; or Andrew Bard of Weber
Shandwick Worldwide, +1-212-445-8355,
Web site: http://www.lycos.com/