BusinessWeek Online Selects 24/7 Real Media's Open AdStream Ad Management Platform

24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in
interactive marketing and technology, today announced that
BusinessWeek Online, a division of the McGraw-Hill Companies (NYSE:
MHP), has chosen 24/7 Real Media's robust and flexible Open
AdStream(R) Central to serve advertisements to the online magazine's
more than three million unique monthly visitors.
   By consolidating its back-end systems, Open AdStream will enable
BusinessWeek Online to improve workflow, tracking and reporting
capabilities, reduce operational costs and enhance the profitability
of its online advertising inventory. In addition, 24/7 Real Media's
end-to-end interactive marketing solutions, backed by one of the
industry's most experienced and knowledgeable systems support teams,
will provide BusinessWeek Online with a scalable infrastructure that
can grow with its business. Open AdStream currently serves more than
200 billion ad impressions per month.
   "We were looking for a total ad management solution and chose Open
AdStream because it offered the right mix of features and
functionality to streamline our operations, and will allow us to
better focus on generating increased revenue. 24/7 Real Media also
offers an array of other interactive marketing solutions that we will
consider leveraging in the future to deliver more relevant ads to our
discerning readership," said Howard Manus, Vice President,
BusinessWeek Online.
   24/7 Real Media's Open AdStream offers a comprehensive platform
for ad management, including ad sales workflow, ad serving, targeting,
and tracking that generates increased revenue and profits for
publishers and advertisers while reducing technology costs. With new
features such as campaign prioritization and yield management, Open
AdStream Central helps publishers maximize the value of every ad
served.
   "Open AdStream is the perfect ad management solution for large
online publishers with a broad, dynamic readership such as
BusinessWeek Online," said Robert Tas, Senior Vice President,
Technology and Media at 24/7 Real Media. "The latest version of Open
AdStream was designed to improve productivity and profitability for
online publishers, and we will continue working closely with
BusinessWeek Online to help maximize its online revenue opportunities
moving forward."

   About BusinessWeek Online

   BusinessWeek Online's award-winning Web site www.businessweek.com
provides users with daily perspective, unique insights, breaking news,
and in-depth analysis of the latest trends in the business world. With
continuous coverage of today's business issues, BusinessWeek Online is
a leading full-service Web site for senior-level executives. At
BusinessWeek Online, users find eight channels replete with trusted
information and resources to help manage their personal and
professional lives. From small business to global business, personal
investing to corporate strategies, BusinessWeek Online provides
insight and perspective on all topics relevant to today's business
professionals. In addition to unparalleled journalism, the site also
offers interactive tools, reports, data, forums and newsletters.

   About 24/7 Real Media, Inc.

   24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies. The
company is headquartered in New York, with offices in other major U.S.
cities, Canada, Europe and Asia. For more information, please visit
www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining
Tomorrow.

   24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.

   Caution concerning forward-looking statements:

   This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of April 25, 2005. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise.