24/7 Real Media Launches Rich Media Vendor Certification Program; Program Sets New Standards for Quality Rich Media Delivery an

24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in
interactive marketing and technology, today announced the launch of
its Rich Media Vendor Certification program, which will enable rich
media vendors and advertisers to decrease labor costs, time to market
and performance reporting discrepancies, while increasing the
revenue-generating potential of the rich media creative.
   The 24/7 Real Media Rich Media Vendor Certification is the only
program that requires all creatives to work in actual live conditions
with 24/7 Real Media's industry leading Open AdStream(R) ad management
platform, and that the vendor's reporting mechanisms consistently
match 24/7 Real Media's performance metrics. More than 800 publishers
around the world use Open AdStream to deliver multiple formats of ads
to Web sites, streaming audio and video, and interactive television.
Additional information and a vendor certification application can be
found at: www.247realmedia.com/products/rm_partners.html.
   "24/7 Real Media's Rich Media Vendor Certification program is the
most stringent and rigorous in the industry," said Steven Goldberg,
vice president of business development at 24/7 Real Media. "With this
program, 24/7 Real Media is setting the standard for high-quality rich
media delivery and accountability, and we hope that it will encourage
other ad networks and governing bodies to adopt similar standards."
   To obtain certification, each vendor must pass through a
progressive four-step process. First, each vendor's rich media code is
checked for errors by 24/7 Real Media's Rich Media Engineering Group.
Next, the ad is run in a test lab that simulates live campaign
conditions, to ensure that delivery times fall within acceptable
latency thresholds. Preliminary vendor reporting numbers are checked
against Open AdStream's logs for accuracy. Then, a live campaign using
the vendor's creative is run on the 24/7 Web Alliance network of more
than 800 sites, where vendor latency and server up-time minimums must
be met. Finally, reporting is checked for errors and discrepancies.
Vendors passing all four stages become 24/7 Real Media Rich Media
Certified, and their information is added to the 24/7 Real Media
knowledge base.
   "Ad counting discrepancies and technical glitches surrounding rich
media ads have resulted in a great deal of friction and a tremendous
amount of lost revenue for vendors, advertisers, and publishers," said
Tom Swenson, product manager for 24/7 Real Media's Rich Media Vendor
Certification Program. "24/7 Real Media's Rich Media Vendor
Certification program will reassure all parties that the rich media
creative will run smoothly across our network, and that performance
metrics will be accurate."
   "The industry has moved along without any kind of central quality
control guidelines for rich media delivery, and we applaud 24/7 Real
Media for taking the necessary first steps to instill high standards
that benefit advertisers, publishers and rich media vendors alike,"
said Nir Shimoni, Vice President of Product Management for Eyeblaster.

   About 24/7 Real Media, Inc.

   24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies. The
company is headquartered in New York, with offices in other major U.S.
cities, Canada, Europe and Asia. For more information, please visit
www.247realmedia.com.

   24/7 Real Media: Delivering Today. Defining Tomorrow.