24/7 Real Media (NASDAQ:TFSM)
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24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing
company, today announced a new version of its industry-leading search
marketing platform, Decide DNA™ 6.1 –
the industry’s first and only comprehensive
offering that allows advertisers to manage mobile search campaigns in
the same interface as Web-based paid search, search engine optimization
(SEO), and feed management. The platform also provides marketers with
greater campaign visualization, usability, scalability and control of
the entire search marketing process.
Decide DNA 6.1 improves advertiser ROI by providing greater
understanding of the most profitable creative units, keywords, and
landing pages, automatically adjusting keyword portfolios based on
parameters defined by the advertiser. 24/7 Real Media’s
full suite of search support services and tools, such as campaign
analysis, creative development and landing page optimization, as well as
its new mobile search capabilities, distinguish the company as the most
complete global search marketing provider.
“Search continues to grow in significance for
marketers, and continues to grow more complex. 24/7 Real Media has made
it easy for advertisers by providing comprehensive search marketing
technology and services,” said Ian Leuchars,
SVP Search, North America for 24/7 Real Media. “In
particular, mobile devices are continuing the evolution of how
information is accessed and shared. With Decide DNA 6.1 we give
advertisers the ability to seamlessly transition into mobile search
marketing with all of the analysis, reporting, scale, and ROI vigilance
that clients have grown to expect from 24/7 Real Media.”
Based on a new study on mobile marketing and advertising, research firm
eMarketer predicts that global mobile paid search spend will grow to
$1.5 billion by 2011. This is a result of consumers’
increasing reliance on mobile devices to access information and the
evolving acceptance of mobile advertising.
Much of the growth in the mobile search market will occur in Asia, where
24/7 Real Media is the dominant search marketing provider. The unique
mobile capabilities of Decide DNA, combined with 24/7’s
strong relationships with both Google and Yahoo! Search Marketing,
uniquely position the company to take advantage of the mobile market.
“Our enhanced mobile campaign management
capabilities further strengthen our market leadership in Japan and the
rest of the world,” said Jae Woo Chung,
President, KK 24/7 Search. “We are committed
to building the search marketing industry’s
most robust technology and services, allowing advertisers to reach any
customer on any screen."
24/7 Real Media's Decide DNA is widely recognized as the world's premier
global search marketing platform.
24/7 Real Media manages campaigns on more search and shopping engines
across the globe than any other search provider
JupiterResearch's 2006 Search Engine Marketing (SEM) Agency
Constellation report identified 24/7 Real Media as the top paid search
marketing provider, an honor that 24/7 Real Media also earned in
Jupiter's prior report in 2004. The 2006 report rated 24/7 Real Media
highest in terms of overall business value and market suitability
among the 15 search-specific and full-service firms profiled.
Decide DNA has twice been awarded the Platinum European Seal of
eExcellence
Japan's leading advertising firm, Dentsu, chose to partner with 24/7
Real Media and Decide DNA after an extensive global review of SEM
technologies
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. is a leading global digital marketing company,
empowering advertisers and publishers to engage their target audiences
with greater precision, transparency and ROI. Using its award winning ad
serving, targeting, tracking and analytics platform, powerful search
marketing capabilities and global network of specialized Web sites, the
company has turned the art of reaching audiences across virtually any
digital medium into a measurable science. The company is headquartered
in New York, with 20 offices in 12 countries throughout North America,
Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy
principles that have been applauded by the FTC. These principles are
designed to help ensure Internet user privacy. For more information
about online data collection associated with ad serving, including
online preference marketing and an opportunity to opt-out of 24/7 Real
Media cookies, go to: www.networkadvertising.org.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on management's current expectations and are
naturally subject to uncertainty and changes in circumstances. Actual
results may vary materially from the expectations contained herein due
to changes in economic, business, competitive and/or regulatory factors.
More detailed information about those factors is set forth in our
filings with the Securities and Exchange Commission. In addition, the
following factors, among others, could cause actual results to differ
materially from those described herein: the potential for impairment of
relationships with employees or major customers, loss of faith in
Internet advertising, international risks, regulatory risks, and other
economic, business, competitive and/or regulatory factors affecting the
businesses of 24/7 Real Media. All information in this release is as of
April 5, 2007. The Company is not under any obligation to (and expressly
disclaims any such obligation to) update or alter its forward-looking
statements whether as a result of new information, future events or
otherwise.