24/7 Real Media Expands Its Streaming Video Advertising Capabilities with New, Network Wide ``Intermercial'' Ad Unit; Intermerci

     24/7 Becomes Exclusive Third-Party Sales Rep for New Ad-Based
                     Online Game, Ad-DictionTV.com

   To meet growing demand for more targeted and effective digital
advertising solutions, interactive marketing and technology pioneer
24/7 Real Media, Inc. (Nasdaq: TFSM) today announced expanded
capabilities to deliver video-based ads through a new advertising unit
and Web network dedicated to "Intermercials" - short, full-page,
rich-media ads displayed within the active browser window while the
user navigates between Web pages or sites.
   In addition, the company also announced an exclusive ad sales
relationship with Ad-DictionTV.com - an innovative online trivia game
that rewards players for viewing video ads. These two new offerings
build upon 24/7 Real Media's existing video-related services,
including serving ads to more than 2.7 million interactive television
households in the UK, and traditional video ad delivery via the
company's Open AdStream(R) platform.
   According to a study conducted earlier this year by the Online
Publishers Association(1) , of the 70 percent of respondents who said
they had seen a video advertisement online, 44 percent said they had
taken some kind of action as a result of seeing that ad: going to the
advertiser's site, visiting a brick-and-mortar store to see the
product, buying the product or purchasing a subscription.
   "Video is the future of digital advertising - no other advertising
vehicle combines the sight, sound and motion of television ads with
the interactivity, targeting and measurability of the Internet," said
David J. Moore, chairman and CEO of 24/7 Real Media.
   Moore continues, "Consumer demand for high-quality broadband video
content is creating extraordinary new opportunities for online
advertisers, and 24/7 Real Media will continue to create innovative
video-based products and services that empower advertisers to take
full advantage of this exciting medium."
   Unlike pop-ups, pop-unders and interstitials, 24/7 Real Media's
Intermercials are served within the user's current active browser
window, with the persistent header, look and feel of the destination
site, so as to not disrupt the user experience. By making the
advertisement the sole focus of the page, it eliminates other visual
distractions and ensures that ads are viewed. 24/7 Real Media's new
24/7 Web Alliance Intermercial Network is the only network delivering
this persistent experience.
   The 24/7 Web Alliance Intermercial Network can deliver
Intermercials to a single site, across one of 16 content channels or
throughout 24/7 Real Media's network of more than 850 sites, extending
a campaign's reach while offering the same targeting capabilities of
in-page ad units. 24/7 Real Media's Intermercials support both Flash
and video, enabling advertisers to maximize the value of existing
dynamic visual assets.
   "Intermercials are a more engaging and less intrusive alternative
to pop-ups and pop-unders for both advertisers and consumers," said
Steven Goldberg, vice president of business development at 24/7 Real
Media. "The short, dynamic format will encourage advertisers to be
much more creative in their content and message delivery, which we
believe will build stronger consumer brand awareness and
relationships."
   Building upon its Intermercials offering, 24/7 Real Media
announced that it is now the exclusive third-party sales
representative for Ad-DictionTV.com, the fun and addicting online game
where video-based ads serve as the primary focus of the game. By
requiring players to closely watch a variety of ads in order to
correctly answer trivia questions, Ad-DictionTV.com offers advertisers
guaranteed viewers and unprecedented branding and sponsorship
opportunities. The game will officially launch later this year.

   About 24/7 Real Media, Inc.

   24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies. The
company is headquartered in New York, with offices in other major U.S.
cities, Canada, Europe and Asia. For more information, please visit
www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining
Tomorrow.

   Caution concerning forward-looking statements:

   This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of September 27, 2005. The Company
is not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise.

   (1)"Drivers & Barriers To Online Video Viewing," Online Publishers
Association, February 8, 2005