24/7 Real Media (NASDAQ:TFSM)
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Proprietary, Leading-Edge Technology Simplifies the Creation and
Trafficking of Rich Media Advertising across All Formats and Vendors
Signaling its commitment to simplifying rich media advertising for
publishers, 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global
digital marketing company, today unveiled the Rich Media Foundry, a
new technology that streamlines the process of creating and
trafficking rich media advertising in any format, from any vendor. The
technology integrates seamlessly with Open AdStream(R) 6, the
company's comprehensive ad management platform, which will allow
publishers to reap all the benefits of rich media with minimal
campaign administration.
"Rich media is the fastest growing advertising vehicle because it
generates higher revenue for both advertisers and publishers.
Currently, about 70 percent of the display advertising campaigns on
our U.S.-based Web Alliance network are Rich Media," said Tom Swenson,
product manager for the Rich Media Foundry. "The Rich Media Foundry
makes managing and optimizing rich media campaigns simple for
publishers. More importantly, the technology is designed to be
agnostic and scalable, with the ability to support any rich media
format, including video, audio, mobile, DTV, and other emerging
formats."
The Rich Media Foundry simplifies the trafficking process for
publishers. The technology features third-party rich media vendor code
templates, allowing publishers to quickly and easily import code to
Open AdStream 6. An Ad Wizard feature enables the creation of
customizable banners, pop-up ads, or layered ads. Pre-roll video is
fully supported, including coordination with in-page units. Other
features facilitate the full integration with Open AdStream 6 without
any further modifications.
The Rich Media Foundry also includes case management features that
streamline the management of rich media vendors' ad product portfolio.
Vendors may add new formats, enter modification instructions, and
modify existing formats - all within one intuitive interface. New
vendors may register and participate in 24/7 Real Media's Rich Media
Certification program as well.
"The Rich Media Foundry is the latest in a series of industry
innovations from 24/7 Real Media that help publishers improve the
revenue generating potential and ROI of their sites, and increase the
effectiveness of advertisers' messages," said Jack Smith, vice
president of product strategy at 24/7 Real Media. "The Rich Media
Foundry will help Open AdStream 6 customers speed the delivery of
lucrative rich media campaigns into their ad rotation with minimal
effort, enabling them to start earning revenue faster and increase
their profit margins."
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their target
audiences with greater precision, and to achieve transparency, and
greater ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with 20
offices in 12 countries throughout North America, Europe and Asia.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of May 22, 2006. The Company is not
under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.