24/7 Real Media (NASDAQ:TFSM)
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From Jul 2019 to Jul 2024
Proprietary, Leading-Edge Technology Used by 24/7 Real Media
Extends Operational and Financial Controls to Other
Online Advertising Networks and Their Affiliates
As the number and size of affiliate online ad networks continues
to increase, 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global
digital marketing company, today announced the release of Open
AdStream(R) 6 Network Edition, the first integrated ad management
technology specifically designed to meet the evolving needs of online
advertising networks. The technology extends the functionality of the
company's comprehensive, Open AdStream 6 ad management platform to
address the specialized needs of, and strong demand from, vertical and
specialized online ad networks. 24/7 Real Media uses the award-winning
Open AdStream technology to manage its own network of over 850 web
sites, which serves more than 12 billion impressions per month to more
than 117 million unique users.
"The ability for an online network to grow and be profitable has
been hampered by the fact that nearly half of its operational costs go
towards hiring personnel to manage their publisher relationships. Each
site that joins a network increases these costs, which impedes growth
and reduces profitability," said Ali C. Mirian, Open AdStream 6
Product Manager, 24/7 Real Media. "Streamlining and automating an ad
network's back-end processes enables them to deliver greater customer
service with fewer resources and focus more energy on growth and
increasing revenue. With Open AdStream 6 Network Edition, we're
extending the same benefits we receive to other ad networks."
Open AdStream 6 Network Edition provides networks and their
affiliates with greater transparency into operational details than
ever before. Using an intuitive "self-service" user interface,
affiliate publishers can monitor campaigns and creatives on the
network in real time, accept or decline scheduled advertising, and
include or exclude certain advertisers or types of ads, giving them
greater control over the ad content served to their visitors.
In addition, the same interface gives networks and publishers
greater financial transparency by allowing users to easily track
settlement and fulfillment, and monitor and produce reports on their
revenue share or CPM relationships. Instead of being mired in the
administration of serving advertising and tracking revenue, ad
networks can now concentrate on expanding to additional sites and
generating incremental revenue.
"As with our advertiser and publisher customers, 24/7 Real Media
is committed to improving the growth, efficiency and profitability of
affiliate online ad networks that seek to integrate our cutting edge
technology," said Deepak Srinivasan, Vice President of Product
Management at 24/7 Real Media. "By making available to online ad
networks the same technologies that help 24/7 Real Media manage its
own network, 24/7 Real Media is one step closer to realizing its
vision of creating a seamless marketplace that will promote greater
interoperability among advertisers and publishers, agencies and ad
networks, and technology providers."
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their target
audiences with greater precision, and to achieve transparency and
greater ROI. Using its award winning ad serving, targeting, tracking,
and analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with 20
offices in 12 countries throughout North America, Europe and Asia
Pacific.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For more
information about online data collection associated with ad serving,
including online preference marketing and an opportunity to opt-out of
24/7 Real Media cookies, go to: www.networkadvertising.org.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of June 29, 2006. The Company is not
under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.