24/7 Real Media (NASDAQ:TFSM)
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24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in
interactive marketing and technology, today announced 50 new search
engine marketing ("SEM") clients around the world, evidencing the
company's superior positioning in the fast-growing global paid search
market.
New clients include News Interactive, which is one of Australia's
most successful online publishers and the digital arm of News Limited,
News Corp.'s Australian newspaper and related media operation.
Other prominent new 24/7 Search client wins during the past
quarter include top national and international brands such as Canon,
Polaroid, 123credit.com, The Dialog Group, Fastflowers.com.au,
RideGear, Fox-National Geographic, and John Lewis, a leading U.K.
retailer.
"Our SEM business is expanding at a rate that is outpacing the
strong growth in the industry," said David J. Moore, chairman and CEO
of 24/7 Real Media. "Leveraging our industry-leading Decide DNA(TM)
technology, we continue to attract and secure business from some of
the world's best-known brands at an unprecedented rate."
Powered by its Decide DNA technology, 24/7 Search enables
advertisers to achieve maximum return on their SEM investment and
offers the only integrated platform for the management of keyword
bids, search content feeds and organic search relevance. Earlier this
year, 24/7 Real Media demonstrated its reputation for technology
innovation as one of the first to integrate Google AdWords API into
its Decide DNA to provide clients with faster, more efficient search
campaign management tools.
The critically acclaimed Decide DNA technology is recognized
globally for its outstanding feature set. In December 2004, the
Jupiter Research Constellation Study deemed Decide DNA the "most
advanced bid management technology in the constellation." In March
2005, Decide DNA received the Platinum European Seal of Excellence
award, which recognizes outstanding achievements in the field of
digital media each year. Lastly, the Company recently announced that
Dentsu, Inc., the largest and most prestigious advertising company in
Japan, had formed a joint venture with 24/7 Real Media to utilize the
Decide DNA technology to power SEM campaigns for Dentsu's more than
6,000 clients, as well as the broader Japanese market.
According to Piper Jaffray and Co, worldwide paid search revenues
will continue to see steady growth over the next five years,
eventually reaching $21.8 billion in 2010. Non-US paid paid search
revenues will also grow strongly, accounting for over 49% of total
global paid search revenues by 2010.
"24/7 Search continues to achieve significant growth in the U.S.
and a number of international markets, many of which are ahead of the
U.S. in terms of adopting SEM practices and which are quickly
recognizing and embracing the power and efficiency of the medium,"
added David Moore. "Our global footprint and close working
relationships with major search engines allow us to deliver maximum
results for clients around the world while encouraging the flow of
more money into the paid search market - a direct benefit to the
search engines."
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies. The
company is headquartered in New York, with offices in other major U.S.
cities, Canada, Europe and Asia. For more information, please visit
www.247realmedia.com.
24/7 Real Media: Delivering Today. Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: the
potential for impairment of relationships with employees or major
customers, loss of faith in Internet advertising, international risks,
regulatory risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of September 26, 2005. The Company
is not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise.