TBC Announces The Promotion of Erik Olsen to President of Carroll Tire

PALM BEACH GARDENS, Fla., Sept. 6  /PRNewswire-FirstCall/ -- TBC Corporation (NASDAQ:TBCC), one of the nation's leading marketers of automotive replacement tires, today announced the promotion of Erik R. Olsen to President of the corporation's wholly-owned subsidiary Carroll Tire.

Mr. Olsen will also retain his role as Senior Vice President and Chief Marketing Officer of TBC Corporation.  In this dual role, Mr. Olsen will continue to report to Larry Day, TBC's President and Chief Executive Officer, on corporate marketing initiatives.  With regard to Carroll Tire initiatives, Mr. Olsen will report to Ken Dick, President and Chief Executive Officer of TBC's Wholesale Segment.

Since joining TBC in December 2004, Mr. Olsen has been responsible for, and will continue to manage, the development of all of the company's proprietary brands, with focus on the retail store brands including Big O, Tire Kingdom, Merchant's and NTB.  He will also continue working with TBC's Marketing and Advertising groups.

Mr. Olsen joined TBC from Michelin North America where he served in a series of senior level Marketing and Sales positions.  Prior to joining Michelin in 1996, he held marketing and sales positions with Ralston Foods, The Clorox Company and Procter & Gamble.  In addition to more than eighteen years of experience, Mr. Olsen received a B.A. in 1985 from the University of North Carolina at Chapel Hill.

"We are delighted about Erik's significant progress since joining TBC," commented Larry Day.  "This expanded responsibility is a natural evolution in Erik's contribution to the corporation and his background is ideally suited for this dual role.  We are looking to Erik to lead Carroll Tire's growth as the top, value-added distributor to the independent tire dealer."

About TBC:

TBC Corporation is one of the nation's largest marketers of automotive replacement tires through a multi-channel strategy. The Company's retail operations include company-operated retail centers under the "Tire Kingdom", "Merchant's Tire & Auto Centers" and "National Tire & Battery" brands and franchised retail tire stores under the "Big O Tires" brand.  TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the United States and in Canada and Mexico.  The Company's proprietary brands of tires have a longstanding reputation for quality, safety and value.

TBC Corporation Safe Harbor Statement

This document contains "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995, regarding expectations for future financial performance, which involve uncertainty and risk. It is possible that the Company's future financial performance may differ from expectations due to a variety of factors including, but not limited to: changes in economic and business conditions in the world; increased competitive activity; consolidation within and among competitors, suppliers and customers; unexpected changes in the replacement tire market; the Company's inability to attract as many new franchisees or open as many distribution outlets as stated in its goals; changes in the Company's ability to identify and acquire additional companies in the replacement tire industry and successfully integrate acquisitions and achieve anticipated synergies or savings; fluctuations in tire prices charged by manufacturers, including fluctuations due to changes in raw material and energy prices, changes in interest and foreign exchange rates; the cyclical nature of the automotive industry and the loss of a major customer or program. It is not possible to foresee or identify all such factors. Any forward-looking statements in this release are based on certain assumptions and analyses made by the Company in light of its experience and perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate in the circumstances. Prospective investors are cautioned that any such statements are not a guarantee of future performance and actual results or developments may differ materially from those projected. The Company makes no commitment to update any forward-looking statement included herein, or to disclose any facts, events or circumstances that may affect the accuracy of any forward-looking statement. Additional information on factors that could potentially affect the Company or its financial results may be found in the Company's filings with the Securities and Exchange Commission. 

DATASOURCE: TBC Corporation



CONTACT:  Thomas W. Garvey, Executive V.P. & Chief Financial Officer of

TBC Corporation, [phone]; or Investors: Betsy Brod, or Jonathan

Schaffer, [phone], both of Brod & Schaffer, LLC



Web site:  http://www.tbccorp.com/

Copyright