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Switchboard.Com Local Search Helps Holiday Well-Wishers Locate Closest Toys For
Tots Drop-Off Locations
WESTBOROUGH, Mass., Dec. 1 /PRNewswire-FirstCall/ -- Switchboard Incorporated
is proud to announce that it has joined together with Toys for Tots this holiday
season, and today has launched new search functionality on its leading online
directory Switchboard.com (http://www.switchboard.com/) that will allow users to
find the toy drive location closest to them.
Switchboard.com has developed a special promotion on its homepage to help
generate interest in the Toys for Tots program among the more than 5.5 million
unique users expected to use the site during the month of December. Through the
promotion, users are directed to either find the Toys for Tots location nearest
them, or to donate cash to the popular holiday fundraiser online.
Each individual Toys for Tots location is featured in the popular directory with
an online Yellow Pages listing. Within each listing, Switchboard's
LocalClicks(SM) service provides a direct link to the national fundraisers' site
and their online donation forms. Cash contributions help Toys for Tots to
purchase the gifts they need at the times and places they need them.
"Switchboard.com's local searching capabilities provide the perfect tool to help
online users easily locate the closest Toys for Tots drop-off point so that they
can help support this important charity this holiday season. We're pleased to
be able to leverage our services to help bring happiness to millions of children
around the nation," said Elaine Haney, Switchboard's VP of Marketing and
Operations.
"We are very appreciative of Switchboard's involvement with Toys for Tots and
their efforts to help create awareness on their website for the Toys for Tots
program," commented Major William J. Grein, Vice President of Marketing &
Development for Toys for Tots. "Last year, Toys for Tots was able to distribute
gifts to 5.7 million needy children, and with Switchboard's help we feel
confident we'll reach even more children this year."
To find the Toys for Tots location nearest to your home or business, visit
http://www.switchboard.com/.
About Toys for Tots
Created in 1947 and expanded nationwide in 1948, the U.S. Marine Corps Reserve
Toys for Tots Program is an official activity of the U.S. Marine Corps, an
official mission of Marine Forces Reserve and the Marine Corps' premier
community action program. From 1947 through 2002, U.S. Marines distributed over
298 million toys to over 145 million needy children. Today, Toys for Tots is the
Marine Corps' premier community action program and one of the nation's flagship
Christmas charitable causes with local Toys for Tots campaigns conducted each
year in over 450 communities nationwide. For more detailed information about
Toys for Tots visit their website at http://www.toysfortots.org/.
About Switchboard Incorporated
Switchboard is a leading provider of local online advertising solutions for
merchants and national advertisers, enabled by our innovative, consumer-
oriented, online yellow and white pages directory technology. A pioneer of
locally-oriented business searching, Switchboard.com and the sites of its many
directory affiliates connect nearly 9 million unique, ready-to-buy consumers
each month with the businesses that have what they need, driving local commerce
through online innovation. Switchboard is headquartered in Westborough, MA.
For more information, visit http://www.switchboard.com/. ePresence
(NASDAQ:EPRE) owns approximately 51.4% of the outstanding shares of
Switchboard.
Contact:
Michele Greenberg
Corp. Communications Mgr.
Switchboard Incorporated
Phone: 508-898-8116
Email:
DATASOURCE: Switchboard Incorporated
CONTACT: Michele Greenberg, Corp. Communications Mgr. of Switchboard
Incorporated, +1-508-898-8116,
Web site: http://www.switchboard.com/
http://www.toysfortots.org/