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Houston Chronicle Selects Switchboard to Promote Texas Businesses
HoustonChronicle.com and Switchboard Yellow Pages Connect Readers With
Advertisers
WESTBOROUGH, Mass., Dec. 16 /PRNewswire-FirstCall/ -- Switchboard Incorporated
, a leading provider of local online advertising solutions and Internet-based
yellow pages, today announced that the Houston Chronicle, the 7th largest daily
newspaper in the nation, has chosen Switchboard Incorporated as its source for
online yellow pages. The alliance creates new opportunities for businesses to
advertise locally and nationally on the newspaper's online property
HoustonChronicle.com (http://www.chron.com/).
A customized version of the leading yellow pages platform was developed by
Switchboard and is currently accessible on the HoustonChronicle.com homepage,
which attracts more than 1.6 million unique users each month. The directory
will be further integrated into vertical content areas across the site, allowing
users to easily locate businesses in the Texas area and across the country that
meet their business and service needs. Switchboard has also launched
Chronicle-branded versions of its white pages directory and maps and directions
services on the highly trafficked newspaper site.
"As the most visited local website in the Houston area, HoustonChronicle.com
commands a strong influence on the Texas marketplace," said Mark Canon, Vice
President of Business Development of Switchboard. "Our online yellow pages is
the perfect vehicle to help them expand their online local advertising
capabilities, offering businesses new and innovative ways to connect to their
readers."
"The addition of Switchboard to HoustonChronicle.com is part of our continuing
effort to expand the features of our site for both readers and advertisers,"
said Scott Clark, Vice President, HoustonChronicle.com. "Elements of Switchboard
will be incorporated into many areas of our site."
About Switchboard Incorporated
Switchboard is a leading provider of local online advertising solutions for
merchants and national advertisers, enabled by our innovative,
consumer-oriented, online yellow and white pages directory technology. A
pioneer of locally-oriented business searching, Switchboard.com and the sites of
its many directory affiliates connect nearly 9 million unique, ready-to-buy
consumers each month with the businesses that have what they need, driving local
commerce through online innovation. Switchboard is headquartered in
Westborough, MA. For more information, visit http://www.switchboard.com/.
ePresence (NASDAQ:EPRE) owns approximately 51.1% of the outstanding shares of
Switchboard.
About The Houston Chronicle
The Houston Chronicle, one of the largest newspapers in the United States, was
founded more than 100 years ago in 1901, and was acquired by the Hearst
Corporation in 1987. In addition to delivering in-depth coverage of local
issues, the Houston Chronicle is equally committed to covering, state, national
and international news. The Houston Chronicle is the nation's seventh largest
daily paper with daily circulation totals of 553,018 and the ninth largest paper
on Sundays with circulation totals of 747,404. The newspaper's online service,
HoustonChronicle.com, is widely regarded as one of the top newspaper Web sites,
receiving over 1 million page views, on average, every day.
Forward-Looking Statements
Statements used in this press release that relate to future plans, events,
financial results or performance are based on current expectations or beliefs,
as well as a number of assumptions about future events, and these statements are
subject to important factors and uncertainties that could cause actual results
to differ materially from those described in the forward-looking statements. The
following factors, among others, could cause actual results to differ materially
from those described in these forward-looking statements: Switchboard may fail
to achieve long-term growth and may fail to achieve improved operating results
over the next several quarters; Switchboard's alliance with the Houston
Chronicle may fail to produce the expected benefits. For a detailed discussion
of these and other cautionary statements, please refer to Switchboard's filings
with the Securities and Exchange Commission, including Switchboard's Annual
Report on Form 10-K filed on March 28, 2003 and most recent Quarterly Report on
Form 10-Q filed on November 14, 2003. Switchboard cautions readers to consider
carefully the foregoing factors and other such factors. Further, Switchboard's
forward-looking statements speak only as of the date on which such statements
are made. Switchboard disclaims any intention or obligation to update any
forward-looking statements as a result of developments occurring after the date
of this press release.
Contact:
Elaine Haney
Switchboard Incorporated
Phone: 508-898-8146
Email:
DATASOURCE: Switchboard Incorporated
CONTACT: Elaine Haney of Switchboard Incorporated, +1-508-898-8146,
Web site: http://www.switchboard.com/
http://houstonchronicle.com/
http://www.chron.com/