Mentus Creativity, Experience Proves Winning Combination for Record 12 LACP Annual Report Awards

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SAN DIEGO, Aug. 2  /PRNewswire/ -- Mentus, a San Diego-based integrated marketing communications and design agency, announced today that the annual reports for twelve of its clients have been bestowed with the prestigious LACP 2005 Vision Award in the international annual report competition as judged by the League of American Communications Professionals (LACP). Rising above the competition, Invitrogen Corporation (NASDAQ:IVGN), and Leap Wireless International, Inc. (NASDAQ:LEAP) placed in the Top 100 Annual Reports out of approximately 1,900 entries at number 27 and number 73 respectively.

Mentus clients also winning LACP awards for their outstanding reports include: AtheroGenics (NASDAQ:AGIX), Biogen Idec (NASDAQ:BIIB), Connors Brothers/Bumble Bee (CBF.UN), Encysive (NASDAQ:ENCY), Genesis Healthcare, Impac Mortgage Holdings (NYSE:IMH), Neurocrine Bioscience, Stratagene, (NASDAQ:STGN), SYSCO (NYSE:SYY), and WFI (TSE:WFI).

Mentus professionals utilized their 25 years of experience working with Fortune 500 companies and start-ups alike, to develop outstanding annual reports that communicate the corporate story visually and verbally.  LACP awards were judged on eight categories, including message clarity and creativity.  Many of the 2005 winners have developed a repeat-performance relationship with Mentus having won LACPs and other prestigious annual report awards in previous years.  Mentus is known industry-wide for consistently producing creative, groundbreaking annual reports that convey compelling messaging from cover to cover.

"An annual report presents a unique opportunity to tell the company story and educate audiences about a company's progress," said Tracy Mitsunaga, Principal and Executive Vice President Creative at Mentus.  "We consider all elements from business strategies, corporate change and future direction when assembling an annual report package.  An annual report must meet the needs of the individual company, and we pride ourselves in the ability to make each one distinctive and meaningful."

"I continue to be impressed with Mentus' expertise and strategic thinking," said Jim Seines, Director of Investor Relations for Leap.  "The strength of their design capabilities has made it easy for us to choose Mentus for the production of our annual reports and other projects and we have been very pleased with the account service and flexibility they have provided us as a client. We have worked with Mentus for seven years and have won three LACP awards, a tribute to the outstanding work they have consistently delivered for our company."

About LACP

The League of American Communications Professionals (LACP) is an organization that encourages excellence in the practice of communications for all organizations. It is the League's goal to help facilitate best-in-class practices in communications and recognize those who demonstrate exemplary communications behaviors. For more information go to: http://www.lacp.com/.

About Mentus

With over a quarter century of experience, Mentus is a leading integrated marketing communications firm specializing in the production of annual reports for market leaders from coast to coast.  Headquartered in San Diego, the firm serves clients throughout the U.S. and globally ranging from start-up companies to the Fortune 500. Mentus has created over 350 annual reports in its 25-year history.  For more information, visit http://www.mentus.com/. 

DATASOURCE: Mentus



CONTACT:  Jennifer Mitchell of Mentus, [phone], ext. 250,





Web site:  http://www.lacp.com/ 

Web site:  http://www.mentus.com/ 

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