Life Scientists Embrace New Media

ARLINGTON, Va., Feb. 1  /PRNewswire/ -- Life scientists rely on the Internet when conducting their research. A new study shows that they are increasingly turning to new digital information sources to find the products used in their labs. On average, respondents use four to five eMarketing channels to find information on research-related products. Overall, scientists prefer e-newsletters to email, discussion forums, e-zines, and other types of electronic communications for receiving product information, making e-newsletters a particularly effective format for distributing product-related information.

BioInformatics, LLC -- an Arlington, VA-based market research and consulting firm -- announced the publication of a new report, eMarketing to Life Scientists: Amplifying Your Marketing Message. Based on the responses of over 1,000 life scientists worldwide to a 41-question survey, this report examines life scientists' use of, preferences for, and receptivity to electronic media to obtain information on products and services related to their research.

Respondents revealed that they spend an average of 10 hours per week on the Internet in their pursuit of research-related information. Search engines ranked as the preferred method of finding product-related information. "Life scientists indicated that they are most likely to respond to pay-per-click ads on Internet search pages when the ad contains information about a relevant technique or the name of a well-known and trusted supplier," noted Dr. Tamara Zemlo, Director of Syndicated Research and Analysis at BioInformatics, LLC.

This must-read report provides an overview of customer Internet usage; defines scientists' preference for obtaining product information via the Internet; evaluates the customer-supplier Web site interface, and explores the differences between highly receptive scientists and those with medium to low levels of receptivity. The report also evaluates the effectiveness of eMarketing channels on a supplier-specific basis. The eMarketing channels analyzed include banner advertisements, blogs, discussion forums, email, e-zines, listservs, newsletters, search engines, syndicated Web content (e.g., RSS news feeds, events listings, headlines, etc.), webcasts, podcasts and webinars.

Web sites that are most frequently visited by scientists are not always those that are viewed as providing the most relevant information. The Web site for Invitrogen (NASDAQ:IVGN) was rated most highly based on both the number of visits and relevance of content. Other supplier websites evaluated include Affymetrix (NASDAQ:AFFX), Agilent Technologies (NYSE:A), Applied Biosystems (NYSE:ABI), BD Biosciences (NYSE:BDX), Beckman Coulter (NYSE:BEC), Bio-Rad (AMEX:BIO), Calbiochem (a division of EMD Biosciences), Eppendorf, GE Healthcare (a division of General Electric (NYSE:GE)), Millipore (NYSE:MIL), New England Biolabs, PerkinElmer (NYSE:PKI), Pierce (a division of Thermo Fisher Scientific (NYSE:TMO)), Promega, Qiagen (NASDAQ:QGEN), Roche Applied Science, Sigma-Aldrich (NASDAQ:SIAL), Stratagene (NASDAQ:STGN), Takara, Thermo Fisher Scientific (NYSE:TMO), and VWR International.

The report reveals which online publications or other Web sites are likely to generate "click throughs" from banner ads. The Web sites of the journals Science and Nature were the most highly rated. The following online publications and portals are also evaluated: American Biotechnology Laboratory, BioCompare, Bioscience Technology, BioSupplyNet, BioTechniques, Cell, Drug Discovery & Development, Drug Discovery News, Drug Discovery Today, Genetic Engineering News, Genome Technology, Genomics & Proteomics, Journal of Biological Chemistry, LabVelocity, Nature Biotechnology, Proc. National Academy of Sciences, and The Scientist.

For more information on eMarketing to Life Scientists: Amplifying Your Marketing Message, visit http://www.gene2drug.com/report/162/

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is a market research and consulting firm that supports marketing, sales and R&D executives in the life science, medical device and pharmaceutical industries through published research reports, custom research and consulting. It also sponsors the world's largest market research panel of scientific customers -- The Science Advisory Board (http://www.scienceboard.net/) -- which consists of more than 32,000 scientists, physicians and other life science and medical professionals from 62 countries who participate in surveys that address emerging technologies, test customer reactions to new product concepts, measure brand awareness and assess advertising effectiveness.

  For more information, please contact:

  Amanda Donathen
  BioInformatics, LLC
  2111 Wilson Blvd., Suite 250
  Arlington, VA 22201
  703.778.3080 x14 (phone)
  703.778.3081 (fax)
  
  http://www.gene2drug.com/

DATASOURCE: BioInformatics, LLC



CONTACT:  Amanda Donathen of BioInformatics, LLC, [phone] x14,





Web site:  http://www.gene2drug.com/ 

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