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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Sequential Brands Group Inc | NASDAQ:SQBG | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 6.24 | 6.10 | 6.15 | 0 | 01:00:00 |
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“It has been a pleasure working with Jessica. She has been a true collaborator; thoughtfully co-designing the capsule collection with a keen focus on the functionality of each style,” said Eddie Esses, President of Sequential's Active Division. “She really pushed to ensure each piece would fit seamlessly into busy modern lifestyles. We are thrilled with the designs and are excited for additional collaborations to come.”
During the event, Biel expressed gratitude for the partnership and shared her intention to create attainable, comfortable pieces inspired by the runway. “This is a really authentic partnership for me, yoga and wellness are a huge part of my personal life and have been for a long time,” commented Biel. “I wanted something that women could feel good in whether they are doing yoga, working out or just running errands, playing with their kids or simply lounging. The idea was to create something versatile that blends fashion elements with comfort and functionality and that is accessible for every lifestyle.”
The evening celebration showcased the collection for the first time in an interactive popup shop where guests raved about the soft-to-the-touch luxurious fabric and the chic, simplistic design. Biel spoke candidly with guests, sharing the versatile ways to wear her favorite styles.
The collection, inspired by Jessica’s active, on-the-go lifestyle and love for yoga, fuses fashion and function featuring capris, leggings, tops and jackets in a neutral color palette of soft pinks, greys and sand with pops of oxblood hues. The variety of silhouettes and colors provide endless options from head-to-toe marble prints, to full monochromatic studio-to-street styles. Deep V’s, cut-outs and open-back styles offer subtle sexiness evoking feelings of comfort and confidence on and off the mat.
“We are excited to strengthen GAIAM’s 20+ year heritage dedicated to making yoga, fitness and wellness accessible to all. We look forward to the future and continued partnership with Jessica Biel,” said Karen Murray, CEO of Sequential Brands Group.
The collection is available at Bandier, Macy's and Bloomingdales as well as at select brick-and-mortar locations and online.
About Sequential Brands Group
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, fashion and active categories which includes the GAIAM brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers, and distributors in the United States and around the world.
Sequential Brands Group: Katherine Nash knash@sbg-ny.com 512-757-2566
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/23a5cb67-63e9-45ff-a955-32da888806b2
http://www.globenewswire.com/NewsRoom/AttachmentNg/fdf3d755-4c2b-4584-a865-0fb4bdf05e05
http://www.globenewswire.com/NewsRoom/AttachmentNg/6980c57a-45c1-485e-b7dc-4623ba02b1c0
The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
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