People’s Liberation, Inc. Announces Name Change to Sequential Brands Group, Inc., New Ticker Symbol

People’s Liberation, Inc. (the “Company”) announced today that it has changed its corporate name to Sequential Brands Group, Inc. and that in connection with its name change, the Company’s common stock will now trade under the ticker symbol SQBG on the OTCQB market. The name change reflects the transition of the Company’s business from a traditional operating apparel company to a brand management and licensing business. Today, the Company owns two brands, William Rast® and People’s Liberation®, and has licensed and intends to license these brands in a variety of categories to retailers, wholesalers and distributors in the United States and in certain international territories.

Colin Dyne, CEO of People’s Liberation, stated, “Our new corporate name, Sequential Brands Group, reflects our primary goal of building a diversified portfolio of brands across multiple consumer segments including apparel, home furnishing, sporting goods, electronics, packaged goods, food, and beverage. We plan to identify, source and acquire recognized brands that can be licensed to third party operators in their respective industries and sectors, as well as develop strategic alliances with retailers worldwide. We intend to leverage our expertise in marketing, merchandising, and brand building to add value to our brands and network.”

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast® and People’s Liberation®. The Company insures that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. The Company has licensed and intends to license its brands in a variety of categories to retailers, wholesalers and distributors in the United States and in certain international territories. For investor information please visit the Company’s corporate web site at http://www.sequentialbrands.com.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the Company’s plans to grow its current brands and acquire and exploit a portfolio of new brands across a wide range of consumer product categories. Factors which could cause actual results to differ materially from these forward-looking statements include the Company’s ability to identify and acquire brands, the Company’s ability to license new and existing brands to third party retailers, distributors and manufacturers on terms acceptable to the Company, the Company's ability to develop and maintain strategic business relationships for its brands, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.