UIEvolution and Source Interlink Media™ Bring Lifestyle Magazines to the iPhone

Source Interlink Media, the premier source of lifestyle media with more than 75 publications, 90 web sites, 400 branded products, 65+ events and TV and radio programs and UIEvolution, a global leader in software solutions that power the delivery of rich content and applications, today announced the launch of LOWRIDER Mobile as the first of several connected mobile applications. LOWRIDER Mobile is available in the Apple App Store, offering fans free access to exciting, unique and original content from LOWRIDER Magazine with dynamic advertising on the iPhone and iPod Touch.

The free LOWRIDER Mobile application offers consumers access to all of the latest news, features, cars, events, models and technology from LOWRIDER Magazine. Leveraging UIEvolution’s industry leading UIEngine technology, LOWRIDER Mobile provides an interactive experience that consumers can access anywhere from their mobile devices. In the coming weeks, more of Source Interlink Media’s properties will be released as connected mobile applications including Super Street®, Import Tuner® and the widely read and distributed Soap Opera Digest®. By offering a diverse collection of lifestyle content, UIEvolution will bring new users to mobile with access to their favorite publications in new and exciting ways.

“As our consumers continue to spend more time accessing content on their mobile devices, we are constantly looking at new ways to engage our readers through interactive multimedia,” said Sean Holzman, president of Source Interlink Media’s Enterprises division. “Our partnership with UIEvolution allows us to offer our readers content, quickly and easily, on the iPhone and iPod Touch today with the opportunity to extend onto new devices and technologies as they enter the market.”

“We are excited to partner with Source Interlink Media to extend and expand their vast library of lifestyle media into mobile,” said Travis Beaven, VP of Consumer Products at UIEvolution. ”The brands Source Interlink Media represents are mainstays in our popular culture and exciting properties for mobile. Bringing their brand of entertainment into the digital mobile world is thrilling and we can’t wait for our consumers to get their hands on this content.”

About Source Interlink

Source Interlink Companies, Inc. (NASDAQ:SORC), a $2.2 Billion media and marketing services company operating in 25 states, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC publishes over 75 magazines and 90 related web sites. Source Interlink Distribution services tens of thousands of retail store locations throughout North America distributing DVDs, music CDs, magazines, video games, books, and related items. In addition to distributing over 5,900 distinct magazine titles annually, the Company maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a combined total of more than 260,000 titles. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.

About UIEvolution

UIEvolution® is a leader in mobile convergence technology enabling rich experiences across the widest variety of platforms in the world. For nine years, UIE has worked with industry leading brands to streamline design, development and delivery of rich applications to millions of users. The biggest brands around the world use UIEvolution technology, including AT&T, ESPN, the Walt Disney Company, E! Networks, FOX, MySpace, CBS and many more. UIEvolution creates experiences that provide measurable results and delight customers worldwide.