SodaStream Unveils Biggest Innovation and Introduces a Completely New Category with its Infusions Line

AIRPORT CITY, Israel, March 21, 2017 /PRNewswire/ -- SodaStream International Ltd. (Nasdaq: SODA), the world's number one sparkling water brand, has announced the release of its new Infusions 'chilled brew' product line. The release of the brand's most innovative product, which features single use sachets to deliver invigorating herb and fruit blends, represents the launch of a new category within the booming flavored water industry.

When suspended inside a freshly carbonated SodaStream bottle of cold sparkling water, the Infusion sachet allows flavors to permeate the water, with just a hint of herbs and fruit flavors. Each sachet infuses one SodaStream bottle of sparkling water.

In line with the brand's strategy to make water exciting, Infusions mark the most significant innovation of recent years in the global water industry. SodaStream is the first beverage brand to use the innovative concept of infusion, to enrich fresh carbonated water with herb and spice blends.

Infusions are offered in four artisanal blends: Citrus Fruits; Lemongrass and Verbena; Wild Rose, Hibiscus and Berries; and Wild Orchid and Spices.

"Inspired by the world of tea, consumers are now empowered to bring the goodness of nature's garden into their sparking water creations," said Daniel Birnbaum, CEO, SodaStream International. "This is one of the most exciting and creative product initiatives I've worked on because it takes water into a completely new and unexpected experience. I hope millions of consumers will share my excitement with our Infusions."

SodaStream Infusions retail at $6.99 for 32 servings (8 bottle-size sachets), and will be rolling out to retailers and www.sodastreamusa.com in the third quarter of 2017.

About SodaStream

SodaStream is the No. 1 sparkling water brand in volume in the world and the leading manufacturer and distributor of Sparkling Water Makers. We enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water fun and exciting to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 80,000 retail stores across 45 countries. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit www.sodastream.com.

 

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SOURCE SodaStream International Ltd.

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