Inventure Foods Adds Orange Dream Machine® To Its 'Better-for-You' Line of Jamba® At-Home Smoothies

PHOENIX, Feb. 22, 2012 /PRNewswire/ -- Inventure Foods, Inc. (NASDAQ: SNAK) expands its licensed line of Jamba® All Natural Smoothies with the introduction of the Orange Dream Machine® flavor in the form of an "at home" blend-and-serve smoothie kit. It is the fifth Jamba smoothie that Inventure Foods has introduced in the past 16 months. Orange Dream Machine can be found in the frozen fruit section at a number of leading grocery stores this month with a suggested retail price of $2.99 - $3.49 per eight-ounce package. 

(Photo:  http://photos.prnewswire.com/prnh/20120222/DE58007 )

Orange Dream Machine takes its name from one of Jamba's most popular smoothies.  This newest "at home" smoothie is characterized by an inspired blend of tangy and sweet peach and orange fruits, vanilla flavored non-fat yogurt, and a signature Jamba antioxidant boost of Vitamin C.  One bag of Orange Dream Machine, blended with apple juice, makes two delicious eight-ounce smoothies with just 140 calories per serving. 

While its great taste provides plenty of appeal, consumers looking for better-for-you snacks will be happy to know that each serving of Orange Dream Machine contains a full serving of fruit, 100% daily value of Vitamin C and no artificial flavors, colors or preservatives. In fact, the entire line of Jamba® All Natural Smoothies are naturally low in sugar and calories and contain zero trans fats and no high-fructose corn syrup.

"A new year brings new resolutions, including dreams of healthier, yet tasty, snack options," said Steve Sklar, senior vice president marketing, Inventure Foods. "Orange Dream Machine smoothies make those dreams a reality by providing a delicious and refreshing snack that tastes wonderfully indulgent with a balance of orange and vanilla flavors, but is low in calories at the same time."

Phoenix-based Inventure Foods launched the Jamba "at home" smoothie kit line under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand. Since the original launch of Jamba® All Natural Smoothies in 2010, Inventure Foods reports that over 12,000 retail stores nationwide have added the product to their shelves.

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (NASDAQ: SNAK) is a marketer and manufacturer of Intensely Different™ food brands under a variety of owned or licensed brand names, including T.G.I. Friday's®, Poore Brothers®, Bob's Texas Style®, BURGER KING™, Boulder Canyon Natural Foods™, Tato Skins®, Rader Farms® and Jamba®. For further information about Inventure Foods, please visit www.inventurefoods.com.

Forward-Looking Statements    

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward-looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Inventure Foods, Inc.

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