Sharper Image Reports July Sales

  
    
  
  
    
      Sharper Image Corporation (NASDAQ:SHRP) today reported sales for the 
      month of July, for the second quarter and year-to-date for the first six 
      months of the fiscal year ending January 31, 2008.
    
    
      July Sales
    
    
      For the month ended July 31, 2007, total Company sales were $24.7 
      million compared to $34.8 million in the previous year, a decrease of 29 
      percent. Total store sales were $18.2 million compared to $21.8 million 
      in the prior July, a decrease of 17 percent. Comparable store sales in 
      July decreased 15 percent. Total catalog sales/direct marketing sales 
      (including wholesale) were $3.5 million compared to last July’s 
      $8.5 million, a decrease of 59 percent. Internet sales were $3.0 million 
      compared to last July’s $4.5 million, a 
      decrease of 33 percent.
    
    
      Second Quarter Sales
    
    
      For the second quarter ended July 31, 2007, total Company sales were 
      $77.6 million compared to $104.1 million in the previous year, a 
      decrease of 25 percent. Total store sales for the second quarter were 
      $57.4 million compared to $64.7 million in the prior year, a decrease of 
      11 percent. Comparable store sales for the second quarter decreased 10 
      percent. Total catalog sales/direct marketing sales (including 
      wholesale) for the second quarter were $10.4 million compared to $24.4 
      million, a decrease of 57 percent. Internet sales for the second quarter 
      were $9.8 million compared to $15.1 million, a decrease of 35 percent.
    
    
      Fiscal Year-to-Date Sales
    
    
      Year-to-date for the six months ended July 31, 2007, total Company sales 
      were $143.4 million compared to $208.2 million in the previous year, a 
      decrease of 31 percent. Total store sales for the six months were $101.5 
      million compared to $121.4 million in the prior year, a decrease of 16 
      percent. Comparable store sales for the six-month period decreased 17 
      percent. Total catalog sales/direct marketing sales (including 
      wholesale) for the six-month period were $22.0 million compared to $54.5 
      million, a decrease of 60 percent. Internet sales for the six-month 
      period were $19.9 million compared to $32.3 million, a decrease of 38 
      percent.
    
    
      About Sharper Image
    
    
      The Sharper Image is a specialty retailer that is nationally and 
      internationally renowned as a leading source of new, innovative, 
      high-quality products that make life better and more enjoyable. The 
      Company's principal selling channels include 186 Sharper Image specialty 
      stores throughout the United States; the award-winning Sharper Image 
      monthly catalog; and its primary Web site, www.sharperimage.com. 
      The Company also has business-to-business sales teams for marketing its 
      exclusive and proprietary products for corporate incentive and reward 
      programs and wholesale to selected U.S. and international retailers.
    
    
      Forward-Looking Statements
    
    
      This release contains forward-looking statements within the meaning of 
      the Private Securities Litigation Reform Act of 1995. Such 
      forward-looking statements are based on the Company's current plans, 
      expectations, estimates, and projections about the specialty retail 
      industry and management's beliefs about the Company's future 
      performance. Words such as "anticipates," "expects," "intends," "plans," 
      "believes," "seeks," "estimates" or variations of such words and similar 
      expressions are intended to identify such forward-looking statements. 
      These statements are not guarantees of future performance and are 
      subject to risks and uncertainties that are difficult to predict and 
      which may cause the Company's actual results and performance to differ 
      materially from those expressed or forecasted in any such 
      forward-looking statements. Some of these risks and uncertainties are 
      discussed in the Company’s Annual Report on 
      Form 10-K for the year ended January 31, 2007 under “Risk 
      Factors”. These risks include, among other 
      factors, the success of its new business strategy, its ability to 
      continue to find or develop and to offer attractive merchandise to 
      customers, the market potential for products in design, the success of 
      its advertising efforts, changes in business and economic conditions, 
      risks associated with its retail store, catalog and Internet operations, 
      and changes in the competitive environment in which it operates. Unless 
      required by law, the Company undertakes no obligation to update publicly 
      any forward-looking statements. However, readers should carefully review 
      the statements set forth in the reports, which the Company files from 
      time to time with the Securities and Exchange Commission, particularly 
      its Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q and 
      its Current Reports on Form 8-K.