Shamir Optical Industry Ltd. to Host First Quarter 2011 Earnings Conference Call

KIBBUTZ SHAMIR, Israel, March 12, 2011 /PRNewswire/ -- Shamir Optical Industry Ltd. (NASDAQ: SHMR) expects to issue its first quarter 2011 earnings press release on Thursday, May 19, 2011, and has scheduled a conference call to discuss those results at 10:00 A.M. ET that morning.

The conference call will be broadcast live as a listen-only webcast. To listen live, please go to www.kcsa.com approximately five minutes before the conference call is scheduled to begin. You will need to register, and may need to download and install the required audio software. The webcast will be archived for 30 days following the call.

About Shamir

Shamir is a leading provider of innovative products and technology to the spectacle lens market. Utilizing its proprietary technology, the company develops, designs, manufactures, and markets progressive lenses to sell to the ophthalmic market. In addition, Shamir utilizes its technology to provide design services to optical lens manufacturers under service and royalty agreements. Progressive lenses are used to treat presbyopia, a vision condition where the eye loses its ability to focus on close objects. Progressive lenses combine several optical strengths into a single lens to provide a gradual and seamless transition from near to intermediate, to distant vision. Shamir differentiates its products from its competitors' primarily through lens design. Shamir's leading lenses are marketed under a variety of trade names, including Shamir Genesis™, Shamir Piccolo™, Shamir Office™, and Shamir Autograph™. Shamir believes that it has one of the world's preeminent research and development teams for progressive lenses, molds, and complementary technologies and tools. Shamir developed software dedicated to the design of progressive lenses. This software is based on Shamir's proprietary mathematical algorithms that optimize designs of progressive lenses for a variety of activities and environments. Shamir also has created software tools specifically designed for research and development and production requirements, including Eye Point Technology software, which simulates human vision.

Investor Relations Contacts:
Roni Gavrielov	Jeffrey Goldberger/Marybeth Csaby
KM / KCSA Investor Relations	KCSA Strategic Communications
[phone]	212-896-1249/212-896-1236
[e-mail]	[e-mail] / [e-mail]

SOURCE Shamir Optical Industry Ltd.

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