The Sportsman's Guide Sets 2004 Second Quarter Conference Call for August 4th

The Sportsman's Guide Sets 2004 Second Quarter Conference Call
for August 4th
Net Earnings Expected to Grow 20% to 25% Over Last Year's Second Quarter;
Internet Related Sales Expected to Reach All-Time High 


SOUTH ST. PAUL, Minn., July 15  /PRNewswire-FirstCall/ -- The Sportsman's
Guide, Inc. (NASDAQ:SGDE) today announced that it will hold a conference call
on Wednesday, August 4, 2004 to discuss the results of the three months ended
June 30, 2004.  Gregory R. Binkley, President and Chief Executive Officer, and
Charles B. Lingen, Executive Vice President and Chief Financial Officer, will
be present on the call to provide commentary and to take questions.  The call
will be begin at 10:30 a.m., CDT.  Participants may access the call by dialing
1-800-209-8032.  The call may also be accessed via the Internet at
http://www.sportsmansguideir.com/ .

Company management stated that net earnings per share for the quarter are
expected to be in the range of $0.14 to $0.15, on sales of approximately $39.0
million. Last year the Company reported net earnings per share of $0.12, on
sales of just over $38.0 million.  The Company's management also noted that
Internet-related sales were expected to set an all-time record as a percentage
of total sales, exceeding 43%, compared with 36.5% in the same quarter a year
ago.

The Sportsman's Guide offers value-priced outdoor gear and general merchandise,
with a special emphasis on outdoor clothing, equipment and footwear, through
direct mail catalogs and two Internet sites.  On June 29, 2004 the Company
acquired The Golf Warehouse, TGW.com, the Wichita, Kansas- based leading online
and catalog retailer of golf equipment, apparel and accessories.  The Company's
e-commerce websites include http://www.sportsmansguide.com/,
http://www.bargainoutfitters.com/ and http://www.tgw.com/.  Investor
information is available on the Company's investor relations website:
http://www.sportsmansguideir.com/ .

This release contains forward looking statements which are subject to change
based on various important factors, including but not limited to general
economic conditions, a changing market environment for the Company's products
and the market acceptance of the Company's catalogs, Internet sites and
offerings.

CONTACT: William P. Bartkowski

612-344-1012 

DATASOURCE: The Sportsman's Guide, Inc.



CONTACT:  William P. Bartkowski of The Sportsman's Guide, Inc.,

[phone]



Web site:  http://www.sportsmansguideir.com/ 

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