The Sportsman's Guide Sets 2004 First Quarter Conference Call for April 29th

The Sportsman's Guide Sets 2004 First Quarter Conference Call for
April 29th
Net Earnings Expected to Grow 15% to 20% Over Last Year's First Quarter and
Internet Related Sales Expected to Reach All-Time High 


SOUTH ST. PAUL, Minn., April 19  /PRNewswire-FirstCall/ -- The Sportsman's
Guide, Inc.  today announced that it will hold a conference call on Thursday,
April 29, 2004 to discuss the results of the three months ended March 31, 2004.
 Gregory R. Binkley, President and Chief Executive Officer, and Charles B.
Lingen, Executive Vice President and Chief Financial Officer, will be present
on the call to provide commentary and to take questions.  The call will be
begin at 10:30 a.m., CDT.  Participants may access the call by dialing
1-800-209-8032.  The call may also be accessed via the Internet at
http://www.sportsmansguideir.com/ .

Company management stated that net earnings for the quarter would likely fall
in the range of $1.1 million to $1.2 million and earnings per share in the
range of $0.20 to $0.22, on sales in the range of $44 million to $45 million.
Last year the Company reported net earnings of $957,000 and earnings per share
of $0.19 on sales of $43.7 million.   The Company's management also noted that
Internet-related sales were expected to set an all- time record as a percentage
of total sales, exceeding 40%, compared with 34% in the same quarter a year ago
and 36% for the quarter ended December 31, 2003.

The Sportsman's Guide offers value-priced outdoor gear and general merchandise,
with a special emphasis on outdoor clothing, equipment and footwear, through
direct mail catalogs and two Internet sites.   The Company's e-commerce
websites include http://www.sportsmansguide.com/ and
http://www.bargainoutfitters.com/ .  Investor information is available on the
Company's investor relations website: http://www.sportsmansguideir.com/ . 

DATASOURCE: The Sportsman's Guide, Inc.



CONTACT: William P. Bartkowski for The Sportsman's Guide,

[phone]



Web site: http://www.bargainoutfitters.com/

http://www.sportsmansguideir.com/

http://www.sportsmansguide.com/ 

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