The Sportsman's Guide Provides Second Quarter Guidance; Net Sales and EPS to Be Higher Than Estimates

The Sportsman's Guide Provides Second Quarter Guidance; Net Sales
and EPS to Be Higher Than Estimates
Strong Contribution From The Golf Warehouse and Strong Sales Growth at The
Sportsman's Guide Fuel What's Expected to Lead to Record Q2 Results 


SOUTH ST. PAUL, Minn., July 19  /PRNewswire-FirstCall/ -- The Sportsman's
Guide, Inc. (NASDAQ:SGDE) today reported that net sales and fully diluted
earnings per share for the second quarter will be higher than current average
estimates and well above the levels reported one year ago.  Net sales for the
quarter ended June 30, 2005 are now expected to be in range of $63 to $64
million, compared with net sales of $39.6 million for the same period one year
ago and current average estimates of $56.0 million.  Fully diluted earnings per
share are now expected to be in a range from $0.28 to $0.30 per share, compared
to earnings per share of $0.16 for the same period one year ago and current
average estimates of $0.20 per share.  The earnings per share numbers for 2004
have been restated to reflect the Company's recently announced change in
accounting policy for Buyer's Club revenues and adjusted to reflect the 3-for-2
stock split, distributed April 15, 2005.

Gregory R. Binkley, President and Chief Executive Officer of the Company,
stated, "Our anticipated record second quarter results are due to the strong
performance and significant contribution from our golf business at TGW and
increasing Internet-related sales at TSG."

The Company also noted that it would be releasing the full results of the
quarter and holding a conference call in mid-August.  It expects to announce
the date and time of the conference call in the next week or so.

The Sportsman's Guide is an Internet and catalog retailer offering value-
priced outdoor gear and general merchandise, with a special emphasis on outdoor
clothing, outdoor equipment, golf apparel and equipment and footwear. The
Company sells through both Internet Web sites and catalogs.  The Company's Web
sites include http://www.sportsmansguide.com/ , http://www.tgw.com/ and
http://www.bargainoutfitters.com/ .

This release contains forward looking statements which are subject to change
based on various important factors, including but not limited to general
economic conditions, a changing market environment for the Company's products
and the market acceptance of the Company's catalogs, Internet sites and
offerings.

  Contact:  William P. Bartkowski
            MeritViewPartners
            612.605.8616


DATASOURCE: The Sportsman's Guide, Inc.



CONTACT:  William P. Bartkowski, of MeritViewPartners for The Sportsman's

Guide, Inc., [phone]



Web site:  http://www.sportsmansguide.com/

http://www.tgw.com/

http://www.bargainoutfitters.com/ 

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