The Sportsman's Guide Announces That TGW Acquisition and Growth in Base Business Expected to Contribute to Record Quarterly Resu

The Sportsman's Guide Announces That TGW Acquisition and Growth
in Base Business Expected to Contribute to Record Quarterly Results
Consolidated Net Earnings Expected to Grow 50% Over Last Year's Third Quarter;
Sales Expected to Increase in Excess of 30%; Company Sets Conference Call to
Discuss Results of the Quarter on November 3, 2004 


SOUTH ST. PAUL, Minn., Oct. 20  /PRNewswire-FirstCall/ -- The Sportsman's
Guide, Inc. (NASDAQ:SGDE) today announced that consolidated net earnings per
share for the third quarter of 2004 are expected to be in the range of $0.19 to
$0.20, on sales of approximately $56 million. Last year the Company reported
net earnings per share of $0.13, on sales of just over $41.0 million. The
expected significant increase in sales and earnings resulted from the Company's
acquisition of The Golf Warehouse, http://www.tgw.com/ , on June 29, 2004, as
well as growth in the Company's base business.  Sales at The Sportsman's Guide,
on a stand-alone basis, are expected to show 8% growth over last year's total. 
The Company expects to release the detailed results of the quarter on Tuesday,
November 2, 2004, after the close of the markets.

Company management stated that they would hold a conference call on Wednesday,
November 3, 2004 to discuss the results of the three months ended September 30,
2004.  Gregory R. Binkley, President and Chief Executive Officer, and Charles
B. Lingen, Executive Vice President and Chief Financial Officer, will be
present on the call to provide commentary and to take questions.  The call will
be begin at 10:30 a.m., CST.  Participants may access the call by dialing
1-800-209-8032.  The call may also be accessed via the Internet at
http://www.sportsmansguideir.com/ .

Gregory R. Binkley, the Company's President and CEO, commented,
"Internet-related sales at The Sportsman's Guide were in excess of 41%,
compared to 36% one year ago.  In addition to the strong anticipated growth and
performance of our base business, we are also pleased with the performance of
The Golf Warehouse and its contribution this first full quarter following the
acquisition."

The Sportsman's Guide offers value-priced outdoor gear and general merchandise,
with a special emphasis on outdoor clothing, equipment and footwear, through
direct mail catalogs and two Internet sites.  On June 29, 2004 the Company
acquired The Golf Warehouse, TGW.com, the Wichita, Kansas-based leading online
and catalog retailer of golf equipment, apparel and accessories.  The Company's
e-commerce websites include http://www.sportsmansguide.com/ ,
http://www.bargainoutfitters.com/ and http://www.tgw.com/ .  Investor
information is available on the Company's investor relations website:
http://www.sportsmansguideir.com/ .

This release contains forward-looking statements which are subject to change
based on various important factors, including but not limited to general
economic conditions, a changing market environment for the Company's products
and the market acceptance of the Company's catalogs, Internet sites and
offerings.

CONTACT:  William P. Bartkowski

612-344-1012 

DATASOURCE: The Sportsman's Guide, Inc.



CONTACT:  William P. Bartkowski of The Sportsman's Guide, Inc.,

[phone] 



Web Site:  http://www.sportsmansguideir.com/

http://www.sportsmansguide.com/

http://www.bargainoutfitters.com/

http://www.tgw.com/ 

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